Expert insights on SEO, ecommerce optimisation, and digital marketing strategies to help your business grow.
AI
Since the introduction of Generative AI content tools, there's been no shortage of warnings about using them to create content for your website, particularly if it's being used as an SEO tactic.
AI
Since llms.txt convention was first suggested back in 2024, it has been criticised and slow to adopt - is it used today and do you need one?
crawlingAI agent crawlers typically don’t render JavaScript - they take the raw html source code (meaning anything that is rendered by JavaScript is potentially ‘hidden’ from AI agents)/
AI contentProducing AI generated content using an LLM out-of-the-box is likely to yield poor results - here's how to generate factually correct content using AI.
Ecommerce SEO
Discover how ecommerce product optimisation (EPO) can transform your online store by leveraging product data to boost visibility, conversions, and revenue.
Content StrategyLearn how content design principles can revolutionize your SEO strategy by putting user needs first and creating content that truly serves your audience.
AI & AutomationDiscover how to leverage Google Apps Script to automate repetitive SEO tasks, from web crawling to API integrations, saving time for strategic work.
SEO StrategyMaster Google's E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to improve your SEO performance and rankings.
Machine LearningDiscover how machine learning can boost ecommerce sales with key insights on personalization, recommendations, and data-driven optimization strategies.
Industry News
Analyze the massive impact of the Lionesses' Euro 2022 victory on search behavior, women's football interest, and cultural change through data insights.
Industry NewsExplore how AI is transforming the travel industry with insights from Travolution Summit 2023, covering search, personalization, and customer experience.
AI & AutomationStreamline SEO audits with a custom Google Sheets function for web crawling. Extract titles, meta tags, status codes, and more in seconds.
Technical SEOImplement SEO-friendly pagination with practical examples using standard pagination, load more buttons, and infinite scroll while keeping Googlebot happy.
SEO Strategy
Go beyond backlinks to measure digital PR success with these 10 comprehensive metrics covering brand awareness, traffic, and business impact.
Content StrategyWrite sharper, more concise copy by learning when and how to eliminate unnecessary adjectives and adverbs from your content.
Content StrategyDiscover why shorter words create clearer, more effective content that readers love. Learn practical tips for simplifying your writing today.
Content StrategyCut the clutter from your content by identifying and eliminating redundant words that weaken your message and confuse readers.
Content StrategyMaster the art of audience-focused writing with practical techniques to adapt your tone, style, and content for maximum engagement and impact.
Content StrategyExplore why a comprehensive content strategy is essential for SEO success, driving engagement, and achieving measurable marketing results.
Industry NewsMake an informed decision when selecting a marketing agency partner with this comprehensive guide covering culture fit, expertise, and ROI.
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