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Your long-term partner for organic growth.
For brands that want Melt to lead their search strategy and delivery, across Google, Shopping results and AI answers.
For ecommerce and travel brands
What Melt takes on
Each capability has its own page with the detail.
SEO and GEO strategy and roadmap ownership
Technical SEO
Content strategy and optimisation
Ecommerce and catalogue optimisation
Proprietary technology and data engineering
Reporting and measurement
How a partnership runs
- Before we start.
- A short checklist covers access, brand guidelines, competitors and who approves what, so the kick-off is spent on decisions.
- Your team.
- A named strategy lead runs the partnership day to day, with a technical SEO lead, a content lead and a senior sponsor.
- The first 90 days.
- We start by fixing the foundations, then move to research and strategy. On most sites that takes around three months, shaped by what we find and how quickly fixes can go live. KPIs are agreed against baselines early on, and a strategy playback at 90 days sets the roadmap for the rest of the year.
- Working rhythm.
- Fortnightly calls, a shared project board and a dedicated project inbox, plus a monthly report and a quarterly review.
- Getting work live.
- We deliver changes ready to publish: fixes, content, feeds and new pages. Your team publishes them, or we do with your approval. Nothing goes live without your sign-off.
- Tools included.
- Keyword Universe rank tracking and AI search tracking for an agreed keyword volume, with a Looker Studio dashboard. Tracking beyond that volume, and data costs for AI content production, are quoted and approved before they're incurred.
- Realistic expectations.
- Visibility usually moves first, in 2–6 months, with revenue following in 6–12 months.
Focused programmes
For brands that want ongoing work on one area rather than a full partnership. Each is the natural continuation of an Accelerator sprint.
Catalogue Growth Programme
What keeps going: New collection pages each quarter, new SKUs enriched as they arrive, underperforming pages refreshed
Usually follows: Collection Expansion, Category Growth or Catalogue Enrichment
Shopping Intelligence & Feed Care
What keeps going: Competitor visibility tracking, new products optimised monthly, feed health alerts, optional AI visibility tracking
Usually follows: Organic Shopping or AI Shopping Readiness
SEO Release Guard
What keeps going: Pre-release reviews, post-release QA and alerts when key templates break
Usually follows: Migration Assurance
Brands running more than one programme are natural candidates for a full partnership.
Ways in
There's more than one route into a partnership.
Start with a Growth Diagnostic
Many partnerships start with a Growth Diagnostic: a focused review that sizes the organic opportunity and recommends where to start.
About the Growth DiagnosticStart with a sprint
Others start with a Melt Accelerator sprint on one clear problem, then carry on from what the results check-in shows.
See the sprintsSupport for your in-house team
A partnership can also include advisory-style support for an in-house team, alongside the work Melt delivers.
Talk to us about an SEO partnershipWhich model fits?
Each model suits a different team. Here's how they compare.
| This pageSEO Partnership | SEO Advisory | Accelerator sprint | In-house hire | |
|---|---|---|---|---|
| Who does the work | Our specialists, leading strategy and delivery | Your team, with our direction and review | Our specialists, on one defined problem | Your new hire |
| Commitment | An ongoing partnership, reviewed every quarter | A rolling retainer, a fractional lead or a fixed sprint | A fixed scope and end date, then a results check-in | A permanent role; a Head of SEO is a six-figure commitment |
| Best fit | Brands that want Melt to lead their organic growth | Teams that can execute but need senior direction | One clear problem to solve quickly | Businesses ready for a permanent SEO lead |
This page
SEO Partnership
- Who does the work
- Our specialists, leading strategy and delivery
- Commitment
- An ongoing partnership, reviewed every quarter
- Best fit
- Brands that want Melt to lead their organic growth
SEO Advisory
- Who does the work
- Your team, with our direction and review
- Commitment
- A rolling retainer, a fractional lead or a fixed sprint
- Best fit
- Teams that can execute but need senior direction
Accelerator sprint
- Who does the work
- Our specialists, on one defined problem
- Commitment
- A fixed scope and end date, then a results check-in
- Best fit
- One clear problem to solve quickly
In-house hire
- Who does the work
- Your new hire
- Commitment
- A permanent role; a Head of SEO is a six-figure commitment
- Best fit
- Businesses ready for a permanent SEO lead
Not sure? We'll tell you honestly which model fits.
Frequently Asked Questions
Our SEO page explains what SEO we do: the capabilities, techniques and ecommerce specialisms. This page explains how a long-term partnership with Melt works: who you'll work with, how the work runs, how changes go live and how we report. A partnership draws on all of those capabilities, with Melt leading your organic growth.
Before we start, a short checklist covers access, brand guidelines, competitors and who approves what, so the kick-off is spent on decisions rather than admin. We then fix the foundations and move into research and strategy. KPIs are agreed against baselines early on, and a strategy playback at 90 days sets the roadmap for the rest of the year.
A named strategy lead runs the partnership day to day. They're supported by a technical SEO lead, a content lead and a senior sponsor, so you always know who to talk to.
You get a monthly report and a quarterly review, plus a Looker Studio dashboard for rank and AI search tracking. Day to day, we work through fortnightly calls, a shared project board and a dedicated project inbox. We report against the KPIs and baselines agreed at the start, with the focus on revenue rather than rankings for their own sake.
Yes. Many partnerships start with a Growth Diagnostic or a Melt Accelerator sprint. Every sprint ends with a results check-in, and the next step is agreed from your data: a focused programme, another sprint, a partnership, or a pause.
Partnerships include Keyword Universe rank tracking and AI search tracking for an agreed keyword volume, with a Looker Studio dashboard. Tracking beyond that volume, and data costs for AI content production, are quoted and approved before they're incurred, so there are no surprises.
Organic search is a long game. We just move faster.
Tell us where you want to grow, and we'll tell you honestly which model fits.
Talk to us about an SEO partnership