Melt Accelerators
Growth Diagnostic
A focused review across four areas: technical, on-page, off-page, and Merchant Centre and AI readiness. It sizes the opportunity and ends with one recommended sprint. Analysis only; nothing is implemented.
For ecommerce teams
Most ecommerce SEO audits list hundreds of issues and leave you to work out which ones matter. The Growth Diagnostic works the other way round. It starts with revenue: the searches you could win, the products you already stock, and what's stopping them from being found. In two weeks we review four areas (technical, on-page, off-page, and Merchant Centre and AI readiness), size the opportunity and recommend where to start.
Who it's for
- Ecommerce teams that need a business case before committing budget to SEO.
- Brands coming to Melt for the first time that want to see how we work before a bigger engagement.
- Retailers with a new range, market or platform who want to know where the organic opportunity is.
What you get
- An opportunity map, sized by estimated revenue and ranked by value and effort.
- Findings across the four areas, limited to what holds back growth.
- A recommended first sprint, with its scope and expected impact, presented on a playback call.
What we need from you
Search Console and analytics access, a product data export, Merchant Centre access if you have it, and one named contact for the kick-off and playback calls.
What's not included
- Implementing anything. The diagnostic sizes and prioritises the work; sprints deliver it.
- A full technical, backlink or content audit.
- Support beyond the playback call.
How it differs from the free check
The Merchant Visibility check shows Shopping visibility only. The Growth Diagnostic sizes the whole organic opportunity.
The sprints it can lead to
Collection Expansion Sprint
New collection pages for searches you already have the products for.
- Length
- Typically 8 weeks
- Changes ship
- New collection pages in your CMS, or import-ready files
Organic Shopping Sprint
Get your products showing up for the searches that sell.
- Length
- 4 weeks
- Changes ship
- Your Merchant Centre feed, plus product page fixes
Category Growth Sprint
Make the category pages you already have earn more.
- Length
- 4 weeks
- Changes ship
- Updates to your existing category pages
Catalogue Enrichment Sprint
Turn the detail buried in your product descriptions into data you can use.
- Length
- 4–6 weeks
- Changes ship
- Import-ready product data
AI Shopping Readiness Sprint
Make sure AI assistants can find, understand and recommend your products.
- Length
- 4 weeks
- Changes ship
- Feed attributes, structured data and product content
Migration Assurance
Change platform without losing the organic revenue you've built.
- Length
- Set by your launch date
- Changes ship
- Redirect maps, specifications and QA; your build team implements
Organic search is a long game. We just move faster.
Tell us the problem you want to solve, and we'll tell you honestly which model fits.
Book a Growth Diagnostic