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Melt Accelerators

One search problem. One focused sprint. Changes shipped.

Melt Accelerators are fixed-scope SEO sprints for ecommerce teams. New collection pages, your Shopping feed, underperforming categories, product data, AI search readiness or a platform migration: each sprint solves one problem, ships the changes and ends with a results check-in.

Discuss a sprintBook a Growth Diagnostic

For ecommerce teams

How every Accelerator works

  1. One outcome.

    Each sprint solves one problem, named in its title.

  2. Fixed scope and timeline.

    A defined end point and a clear list of what's excluded.

  3. Changes shipped.

    Implementation or import-ready files, not just a recommendations document.

  4. Sized to the job.

    One clear unit sets the scope: categories, products, SKUs or URLs.

  5. A results check-in.

    Around 90 days later, the next step is agreed from your data, not a sales pitch.

Sprints work with Shopify and other major ecommerce platforms. We agree the implementation route at kick-off.

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Growth Diagnostic (2 weeks)

A focused review across four areas: technical, on-page, off-page, and Merchant Centre and AI readiness. It sizes the opportunity and ends with one recommended sprint. Analysis only; nothing is implemented.

About the Growth Diagnostic

The sprints

The 90-day check-in

Every sprint ends with a results review around 90 days after the changes go live, and one of three recommendations:
  • Continue into a focused programme.
  • Extend with another sprint.
  • Pause, because the job is done and your team can maintain it.

What happens next

Sprints lead into three focused programmes:

Who Accelerators are for

  • Ecommerce teams that can see an opportunity but lack the data engineering capacity or time to act on it.
  • Brands with an in-house SEO lead or agency who need specialist catalogue, feed or migration work alongside their existing programme.
  • Teams that want a visible, measurable result before committing to anything ongoing.

Which model fits?

Each model suits a different team. Here's how they compare.

SEO Partnership

Who does the work
Our specialists, leading strategy and delivery
Commitment
An ongoing partnership, reviewed every quarter
Best fit
Brands that want Melt to lead their organic growth

SEO Advisory

Who does the work
Your team, with our direction and review
Commitment
A rolling retainer, a fractional lead or a fixed sprint
Best fit
Teams that can execute but need senior direction
This page

Accelerator sprint

Who does the work
Our specialists, on one defined problem
Commitment
A fixed scope and end date, then a results check-in
Best fit
One clear problem to solve quickly

In-house hire

Who does the work
Your new hire
Commitment
A permanent role; a Head of SEO is a six-figure commitment
Best fit
Businesses ready for a permanent SEO lead

Not sure? We'll tell you honestly which model fits.

Proof

Rat Betty and Muddy Puddles were the original two-month Ecommerce SEO Accelerator. The Cotswold Company and MADE.com show the enrichment and collection work in long-term partnerships.
  • 2-month Accelerator

    Rat Betty

    Melt delivered the work. Non-brand traffic grew 100% year on year, and organic Shopping traffic grew 71% year on year ahead of Christmas trading.

    Read the case study
  • 2-month Accelerator

    Muddy Puddles

    Melt delivered the analysis and strategy, and the Muddy Puddles team implemented it. Organic Shopping sessions grew by 780% and organic Shopping revenue by 826%.

    Read the case study
  • Long-term partnership

    The Cotswold Company

    More than 10,000 products enriched with new attribute data, supporting 900 optimised product listing pages and contributing to an 86% increase in SEO visibility.

    Read the case study
  • Long-term partnership

    MADE.com

    A machine-learning enrichment process that added 236,000 product attribute tags and made 420 new filter pages possible.

    Read the case study

Frequently Asked Questions

A sprint solves one problem. It has a fixed scope, a defined end point and a clear list of what's excluded, and it ships the changes rather than a recommendations document. It ends with a results check-in, where the next step is agreed from your data. A partnership is a different job: ongoing SEO and GEO strategy and delivery, with Melt leading your organic growth.
It depends on the sprint, and we agree the implementation route at kick-off. Some sprints put changes live directly, such as feed updates or new pages in your CMS. Others deliver import-ready files, or hand template changes to your developers. For Migration Assurance, we specify and test, and your build team or agency implements. Nothing goes live without your approval.
Each sprint lists exactly what we need up front: usually access to tools such as Search Console, analytics or Merchant Centre, a data export, and one named contact. You also approve the work at one or two defined points, which are set out in each sprint.
Yes. Sprints are designed to sit alongside an existing programme, so they work well for brands with an in-house SEO lead or agency that need specialist catalogue, feed or migration work. They also pair with SEO Advisory: your adviser helps set direction, and a sprint ships a specific piece of specialist work.
The check-in compares results against the baseline set at the start, and we'll tell you honestly what we see. The recommendation comes from your data, not a sales pitch. That might mean extending the work to address what held results back, or pausing if a different approach makes more sense for your business.
Each sprint is a fixed fee, agreed up front and sized by one clear unit, such as categories, products, SKUs or URLs. Anything outside the agreed scope is quoted and approved before work starts.
No. Nobody can honestly guarantee rankings or inclusion in AI answers. We commit to the changes within your control: shipping the agreed work to a clear scope, and measuring the results against a baseline at the check-in.

Organic search is a long game. We just move faster.

Tell us the problem you want to solve, and we'll tell you honestly which model fits.

Discuss a sprint