Melt Accelerators
Category Growth Sprint
Make the category pages you already have earn more.
For ecommerce teams
Category pages are often among a shop's most valuable organic landing pages. Yet many target the wrong searches, carry thin or generic copy, and lag behind the pages ranking above them. With hundreds of categories, just knowing where to start is a project in itself. In four weeks we pick the pages with the most headroom, work out what the pages ranking above them do differently, and write and implement the changes. You get updated pages, not another report.
Who it's for
- Retailers with established categories that rank on page one or two but not at the top.
- Teams with SEO knowledge but no capacity to research and rewrite pages in bulk.
- Brands preparing for a peak season that want their key categories in shape beforehand.
What you get
- An opportunity assessment across your categories, with a prioritised shortlist.
- Updated titles, headings, meta descriptions, copy and FAQs on the agreed pages, live or ready to publish.
- A baseline, and a results check-in around 90 days later.
Internal linking improvements can be added as an optional extra.
How it runs
We assess your categories using Search Console data, rankings and search demand, analyse search intent and competitors for each shortlisted page, then write and implement the changes. You approve at two points: the page shortlist and the copy.
Scope: Agreed up front by the number of existing pages, for one storefront and one market.
What we need from you
Search Console and analytics access, CMS access if we implement, and one named contact.
What's not included
- Creating new category pages (that's the Collection Expansion Sprint).
- Changes to templates or faceted navigation, which are scoped separately.
- Product page optimisation, link building and site-wide technical fixes.
Proof
- Rat Betty: as part of a two-month project, Melt optimised collection pages around customer search intent alongside new collection opportunities, contributing to a 100% year-on-year increase in non-brand traffic.
The check-in and what happens next
Compares rankings, clicks and revenue for the updated pages against the baseline and against untouched pages.
Continue into the Catalogue Growth Programme, run another sprint on the next pages (or a Collection Expansion Sprint if pages are missing), or pause while your team maintains them.
About the Catalogue Growth ProgrammeOther Melt Accelerators
Collection Expansion Sprint
New collection pages for searches you already have the products for.
- Length
- Typically 8 weeks
- Changes ship
- New collection pages in your CMS, or import-ready files
Organic Shopping Sprint
Get your products showing up for the searches that sell.
- Length
- 4 weeks
- Changes ship
- Your Merchant Centre feed, plus product page fixes
Catalogue Enrichment Sprint
Turn the detail buried in your product descriptions into data you can use.
- Length
- 4–6 weeks
- Changes ship
- Import-ready product data
AI Shopping Readiness Sprint
Make sure AI assistants can find, understand and recommend your products.
- Length
- 4 weeks
- Changes ship
- Feed attributes, structured data and product content
Migration Assurance
Change platform without losing the organic revenue you've built.
- Length
- Set by your launch date
- Changes ship
- Redirect maps, specifications and QA; your build team implements
Organic search is a long game. We just move faster.
Tell us the problem you want to solve, and we'll tell you honestly which model fits.
Discuss this sprint