AI & Automation

AI & Automation

Bart Platts

August 10, 20264 minutes

Query fan out: a quick Q&A to get you up to speed

Learn what query fan out is, how AI search platforms use it, and how fan-out queries can inform SEO and GEO optimisation.

AI & Automation

Scott Jackson

August 3, 20268 minutes

Shopify Catalog: What is it and why is it important in agentic search

Shopify Catalog gives AI platforms and shopping applications structured access to product data. Learn how it works and why it matters for agentic search.

AI & Automation

Bart Platts

July 17, 20263 minutes

How confident should you be that AI content is treated as 'Google friendly'

Since the introduction of Generative AI content tools, there's been no shortage of warnings about using them to create content for your website, particularly if it's being used as an SEO tactic.

AI & Automation

Charlie Jackson

July 15, 20265 minutes

What is llms.txt and do you need one?

Since llms.txt convention was first suggested back in 2024, it has been criticised and slow to adopt - is it used today and do you need one?

AI & Automation

Charlie Jackson

July 3, 20265 minutes

How to generate high quality & factually correct AI generated ecommerce content

Producing AI generated content using an LLM out-of-the-box is likely to yield poor results - here's how to generate factually correct content using AI.

AI & Automation

Charlie Jackson

May 20, 202410 min read

How to Use Apps Script to Automate Daily SEO Tasks

Discover how to leverage Google Apps Script to automate repetitive SEO tasks, from web crawling to API integrations, saving time for strategic work.

AI & Automation

Charlie Jackson

April 15, 20247 min read

Updated June 25, 2026

Web Crawling Made Easy with Google Sheets

Streamline SEO audits with a custom Google Sheets function for web crawling. Extract titles, meta tags, status codes, and more in seconds.