Introducing Merchant Visibility - shopping intelligence tracking by Melt Digital

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Merchant Visibility is now live - why not give it a go?

At a glance:

• What is Merchant Visibility? Understand what Merchant Visibility is and how it helps ecommerce teams monitor product performance and competition.
• Key insights - discover how to identify pricing differences, competitor promotions, product gaps, visibility changes and more.
• How does Merchant Visibility work? Learn how we track Google organic and Shopping results for thousands of keywords every week to build a picture of the market.
• Who is Merchant Visibility for? See how SEO, ecommerce, trading and merchandising teams can use shopping intelligence to inform decisions.
• Why monitor shopping search? Understand why product search matters — and how the growth of AI-powered shopping and product discovery is changing the landscape.
• What’s next for Merchant Visibility? Explore what's coming next, including AI shopping visibility, deeper product auditing, content gap analysis and merchandising opportunities.

What is Merchant Visibility?

Merchant Visibility is a shopping intelligence platform built by the team at Melt Digital that helps ecommerce brands understand how their products are performing across shopping search. Rather than looking at individual products, keywords or competitors in isolation, it brings these signals together to give merchants a clearer view of what is happening across their market.

It monitors product visibility, rankings, pricing, promotions, reviews and competitors, helping you understand not just whether your products are appearing in search, but how they compare with the products and merchants you're competing against.

The aim is to turn shopping search data into actionable merchandising opportunities. You can identify products that are losing visibility, see where competitors have an advantage, spot pricing or promotional differences, and uncover gaps in your product range or market coverage.

In short, Merchant Visibility answers a simple question: how well are your products competing in shopping search, and where are the opportunities to improve?

Key insights

See where you're being undercut

Track competitor product pricing against competitors to see where you are being undercut - these could be for your own brand products, or a product that is sold across many merchants.

Example

See when competitors go on sale

Monitor competitor promotions and price changes over time, so you can see when key products enter or leave sale.

See how visible you are against competitors

Track where your products appear in shopping search and how visibility changes over time, by product, category or market.

Compare inventories with competitors

Identify products, product types or attributes that appear frequently across your competitors' ranges but are missing from yours.

Understand who's winning search across by sellers, industries and product types

See which merchants are appearing most frequently for the products and searches that matter to your business, and track changes in competitive visibility.

See who wins by product type

Compare visibility for your products against core competitors - see who is winning by product type.

How does Merchant Visibility work?

Merchant Visibility tracks Google organic and Google Shopping search results for thousands of keywords on a weekly cadence, giving ecommerce teams a consistent view of how their products and competitors are performing in search.

For each keyword, we collect and analyse the products and merchants appearing in the search results, capturing information such as visibility, rankings, product titles, prices, promotions, reviews and sellers. This data is then tracked over time, allowing you to see how your own products and competitors are changing.

Rather than looking at individual search results in isolation, Merchant Visibility brings this data together across products, categories, markets and competitors. This makes it possible to identify trends and changes that might otherwise be difficult to spot — such as a competitor consistently gaining visibility, a product being undercut on price, or a competitor introducing products that you don't currently stock.

By monitoring shopping search on a regular basis, Merchant Visibility turns thousands of individual search results into actionable intelligence about your products, competitors and market.

Product cards are pulled from Google organic product cards.

Product cards are pulled from Google shopping results.

Who is Merchant Visibility for?

Merchant Visibility is designed for ecommerce teams that want a clearer view of how their products are performing in search and how they compare with competitors. It can be useful for SEO teams monitoring organic visibility, ecommerce and trading teams tracking pricing and promotions, and merchandising teams looking for opportunities within their product range.

For larger ecommerce businesses, Merchant Visibility can provide a consistent way to monitor thousands of products and keywords across different categories and markets. Instead of manually checking search results or competitor websites, teams can use the data to quickly identify changes, trends and opportunities.

Why monitor shopping search?

Shopping search is becoming an increasingly important part of the ecommerce customer journey. Google can surface products directly through Shopping as well as traditional organic results, giving merchants multiple opportunities to reach potential customers. But the influence of product search is now extending beyond traditional search engines too.

AI platforms are increasingly becoming product discovery and comparison channels. ChatGPT, for example, now has dedicated shopping experiences that allow users to discover, compare and research products, with results informed by product data such as price, availability, reviews, descriptions and other product information.

This means understanding how your products perform in shopping search can provide useful insight into the wider AI-powered commerce landscape. The products, prices, reviews and competitors appearing across search can all help merchants understand how their market is represented and how competitive their offering is.

As consumers increasingly use both search engines and AI assistants to research what to buy, monitoring product visibility is becoming about more than simply tracking rankings. It's about understanding how your products, pricing, range and competitors appear across the evolving landscape of digital product discovery and reacting as required.

What's next for Merchant Visibility?

Merchant Visibility is designed to evolve alongside the way people discover and buy products online. As AI-powered search and shopping experiences become more prominent, we're expanding the platform beyond traditional Google search to understand how products are surfaced across AI chat and recommendation platforms such as ChatGPT.

We're also developing deeper product auditing capabilities, helping merchants understand not just where their products appear, but how well those products are optimised. This could include identifying content gaps, missing product attributes, opportunities to improve product titles and descriptions, and recommendations for improving product data.

Beyond visibility and optimisation, we're looking to uncover more merchandising intelligence from the data. This includes identifying products that competitors stock but you don't, understanding emerging product and category trends, and highlighting opportunities across pricing, promotions and your product range.

Ultimately, the goal is to make Merchant Visibility more than a monitoring platform. It's about helping ecommerce teams understand what is happening across product search, identify the opportunities, and take action.