Case studies



Producing extensive B2B travel content across multiple formats and styles

1 easily manageable site

10 week turnaround

£1m capital investment secured


Producing extensive B2B travel content across multiple formats and styles

1 easy to manage website

10 week turnaround

£1 million capital investment secured

The challenge


We were approached by Illuma to design and build their new website. The site needed to be up and running quickly, as they were due to begin a round of fundraising in less than 3 months, and knew a professional and on-brand site would help secure investment.

As part of the redesign, we were also tasked with helping to fix poor or overly complex content, rectifying site structure issues, and ensuring everything was well optimised for SEO. Illuma were also clear that they wanted to be able to manage the site themselves, with relatively limited technical expertise.

What we did

Our web development projects always begin with an extensive discovery phase. In this case, we needed to fully understand Illuma’s product in order to be able to showcase it in an accesible way on the site. To gather this information we spoke directly with the directors as well as the PR and marketing teams.

Next up, we began a phase of competitor and market analysis, to understand what web elements would work and what wouldn’t. We wanted to benchmark our initial ideas against competitors and identify market gaps. From this research we realised there was an opportunity to create a real point of difference between Illuma and their competitors by developing a website that looked professional and explained their products in an accessible way.

With this in mind our teams drew up a plan for the site architecture and content requirements, and our graphic designers mocked up wireframes and bespoke WordPress templates based on Illuma’s brand guidelines. All of this went through several rounds of feedback, until Illuma were happy with the final design and site layout.

The final step was then to get on with building the site. While our team did the behind the scenes development work on WordPress, Illuma’s team wrote the new copy for us to include. It was then all brought to life, tested rigorously and set live – with redirects from the old site set up too.

Throughout the web design and build process, SEO metrics were at the heart of all of our decision making, and after the new site was launched we ran several tests to ensure the site was indeed fully optimised.


In just 10 weeks we managed to conduct extensive background research, design and then build a stylish, contemporary and SEO optimised new website for Illuma.

The site was a breath of fresh air for Illuma. Thanks to its speedy development it was used as a showcase of the business in their 2021 fundraising round, which resulted in them securing over £1 million in capital investment – a resounding success.

The site was built in such a way that the Illuma team can now easily manage it themselves – with ongoing support from us where needed. Meanwhile, the success of the website build has seen our remit with Illuma grow to include on-demand support across their entire marketing catalogue.


The team at MADE.COM knew their product catalogue had huge search potential, but they didn't have the data to properly assess it, or the means to get the data on the scale they needed - which is where we came in.


We’ve worked with Expedia since 2014, with an evolving remit across both SEO and content. Find out how we carried out one of the most ambitious projects the partnership has seen so far - Large-scale keyword research and content strategy in five languages.


Oodee, a new and innovative skincare brand, launched at the start of 2022.  As a new concept, they required a digital PR campaign that would help launch the brand, earn valuable backlinks for SEO, and educate prospects.


The Hotel Guru is a successful hotel curation website that came to us when they suffered a drastic drop in search rankings and traffic. The team tasked us with identifying what the cause of their ranking drop was and to devise a strategy to recover their position.


TravelSupermarket needed help producing multiple blog articles for 13 of their most popular European summer destinations. They wanted the blogs to be informative, factually accurate, and most of all, inspire travellers.

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