Designing and developing a full professional website
easily manageable site
capital investment secured
As part of the redesign, we were also tasked with helping to fix poor or overly complex content, rectifying site structure issues, and ensuring everything was well optimised for SEO. Illuma were also clear that they wanted to be able to manage the site themselves, with relatively limited technical expertise.
What we did
Next up, we began a phase of competitor and market analysis, to understand what web elements would work and what wouldn’t. We wanted to benchmark our initial ideas against competitors and identify market gaps. From this research we realised there was an opportunity to create a real point of difference between Illuma and their competitors by developing a website that looked professional and explained their products in an accessible way.
The final step was then to get on with building the site. While our team did the behind the scenes development work on WordPress, Illuma’s team wrote the new copy for us to include. It was then all brought to life, tested rigorously and set live – with redirects from the old site set up too.
Throughout the web design and build process, SEO metrics were at the heart of all of our decision making, and after the new site was launched we ran several tests to ensure the site was indeed fully optimised.
The professional new site was used to showcase Illuma in an accesible way to investors, resulting in £1 million in capital investment.
The site was a breath of fresh air for Illuma. Thanks to its speedy development it was used as a showcase of the business in their 2021 fundraising round, which resulted in them securing over £1 million in capital investment – a resounding success.