Designing and developing a full professional website


easily manageable site


week turnaround


capital investment secured

The challenge

We were approached by Illuma to design and build their new website. The site needed to be up and running quickly, as they were due to begin a round of fundraising in less than 3 months, and knew a professional and on-brand site would help secure investment.

As part of the redesign, we were also tasked with helping to fix poor or overly complex content, rectifying site structure issues, and ensuring everything was well optimised for SEO. Illuma were also clear that they wanted to be able to manage the site themselves, with relatively limited technical expertise.

What we did

Our web development projects always begin with an extensive discovery phase. In this case, we needed to fully understand Illuma’s product in order to be able to showcase it in an accesible way on the site. To gather this information we spoke directly with the directors as well as the PR and marketing teams.

Next up, we began a phase of competitor and market analysis, to understand what web elements would work and what wouldn’t. We wanted to benchmark our initial ideas against competitors and identify market gaps. From this research we realised there was an opportunity to create a real point of difference between Illuma and their competitors by developing a website that looked professional and explained their products in an accessible way.

With this in mind our teams drew up a plan for the site architecture and content requirements, and our graphic designers mocked up wireframes and bespoke WordPress templates based on Illuma’s brand guidelines. All of this went through several rounds of feedback, until Illuma were happy with the final design and site layout.

The final step was then to get on with building the site. While our team did the behind the scenes development work on WordPress, Illuma’s team wrote the new copy for us to include. It was then all brought to life, tested rigorously and set live – with redirects from the old site set up too.

Throughout the web design and build process, SEO metrics were at the heart of all of our decision making, and after the new site was launched we ran several tests to ensure the site was indeed fully optimised.

The professional new site was used to showcase Illuma in an accesible way to investors, resulting in £1 million in capital investment.


In just 10 weeks we managed to conduct extensive background research, design and then build a stylish, contemporary and SEO optimised new website for Illuma.

The site was a breath of fresh air for Illuma. Thanks to its speedy development it was used as a showcase of the business in their 2021 fundraising round, which resulted in them securing over £1 million in capital investment – a resounding success. 

The site was built in such a way that the Illuma team can now easily manage it themselves – with ongoing support from us where needed. Meanwhile, the success of the website build has seen our remit with Illuma grow to include on-demand support across their entire marketing catalogue.
TravelSupermarket blogs

Other case studies


We’ve worked with Expedia since 2014, with an evolving remit across both SEO and content. In 2019 we carried out one of the most ambitious projects the partnership has seen so far - including content strategy and production, all backed up by SEO data and covering 5 international markets.

Spire Healthcare

Spire Healthcare was undergoing a total digital transformation and needed a partner to guide this. Spire’s main challenge was a lack of SEO and content strategy, coupled with poor user experience, which we helped them to fix.


After a series of successful digital PR campaigns for Netflights in 2018 and 2019, we developed a new strategy to build on growth and earn coverage across a wider variety of high-authority publications, both in the UK and internationally.


Despite being a pioneer in its sector, Quidco was failing to achieve visibility in search engine results pages for key terms related to its merchants. We were tasked with improving the rankings for the top 100 merchant pages, through both SEO and content strategy.


ETOA asked us to develop an event hosting and video conferencing platform which would allow them to run events virtually. The platform needed to be up and running in six weeks and host thousands of international attendees.


TravelSupermarket needed help producing multiple blog articles for 13 of their most popular European summer destinations. They wanted the blog copy to be informative, factually accurate, and most of all, inspirational.


The team at MADE.COM knew their product catalogue had huge search potential, but they didn’t have the data to properly assess it, or the means to get the data on the scale they needed - which is where we came in.


VisitBritain required a new trade site that would be engaging, user-friendly and easy to manage. As well as building and designing the new site, we undertook  detailed research into the VisitBritain user experience, to make sure the site achieved everything it needed to.

Thomas Cook Airlines

Thomas Cook Airlines wanted to raise awareness for itself as a flight-only brand– entirely separate from Thomas Cook Group. They needed our help to create a digital PR campaign that delivered a strong, unequivocal brand message.

Mail Travel

We were engaged by Daily Mail Group to boost performance of the Mail Travel eCommerce site. Our task was to overhaul the web content based on extensive keyword research. To support this, we also managed their social media strategy.

The Hotel Guru

The Hotel Guru came to us when they suffered a drastic drop in search rankings and traffic. We were tasked with identifying the cause of their ranking drop, and devising a strategy and recommendations to recover their position.


Orbitz had recently launched its car hire offering. They required softer content to support their commercial landing pages, along with creative outreach activity that would increase brand awareness.

Expedia Partner Solutions

We were initially approached by Expedia Partner Solutions (EPS) in 2017, to support them in producing regular B2B collateral for their partner agents, which we continue to do 5 years later.


Illuma cam to us becuase they needed to design and build a proffesional and easy to use new website, to act as a showcase of their business in an upcoming investment round. 

Get in touch