Danetti is a design-led furniture retailer founded in the UK in 2006. Its inventory covers interior furniture - tables, chairs, sofas, beds; everything you need to fit out a modern, design-conscious home. With a focus on stylish designs, Danetti offers high-quality products but competes in a crowded ecommerce space dominated by huge global brands such as Wayfair and IKEA.
Danetti's SEO performance was in long-term decline, with 18 months of consistent traffic loss and sliding rankings.
We determined this was the result of several major factors:
We started working with Danetti in June 2023, combining technical SEO with our insight and generative services to identify fixes and automate the rollout of large-scale optimisations. This included our page-scaling process for producing high-quality, optimised copy using generative AI, and automating the creation of 150 new pages to capture search intent.
Danetti have also benefitted from our catalogue enrichment service, producing a complete set of tags for its entire inventory, which we mapped to keyword research to identify new traffic opportunities.
In the first six months we:
This is the kind of project we love. With a flexible Shopify setup, a product set perfect for non-brand growth, and a great brand to support it, we knew we could have a major impact. And thanks to the Danetti team's cooperation, we were able to do that very quickly. The growth highlights:
Got an SEO challenge no one can solve? Want to know how vision AI could unlock revenue from your inventory? Just looking for a steer on your site's potential?
If you want to improve your site's organic performance, we can help.
