The Hotel Guru

The Hotel Guru
SEO | Content strategy
56% increased organic traffic
118% increased conversion rate
141% increased visibility

The challenge

The Hotel Guru experienced a dramatic decrease in traffic over a couple of years and showed no sign of improving. Upon initial investigation, we discovered that the drop correlated with two Google algorithm updates. We were engaged to own the company’s SEO channel, and have been retained for six years and counting.

The work

We’ve further supported the site’s SEO growth by creating an optimisation strategy for destinations, revealing the best keyword targets at scale to meet global search demand. In 2023 we launched THG in Germany, automating the translation of 18,000 pages of content into German and optimising for the German search market.

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