Search Engine Optimisation

Data led strategy that delivers tangible ROI

Our experienced in-house team specialise in SEO strategy, technical SEO and SEO automation. We provide bespoke solutions for each client, mapping out the best route to SEO growth and delivering long term results which are tailored to specific business goals. We use machine learning, automation and data analysis, as well as our suite of proprietary software and tools, to offer an innovative and scaled SEO solution that delivers long term success.


Keyword research at scale

Mapping out the entire keyword traffic potential for brands, products and services – no matter the size of a website. We call this the Keyword Universe ™.

On-site content recommendations

Making data-informed recommendations for both commercial and inspirational content, and mapping together the SEO and user benefits of each content format.

Advanced SEO reporting

Providing in depth project reviews and analysis; with clear, actionable insights and data visualised to unique business and reporting requirements.

Automated keyword mapping

Accurately mapping keyword data to a website’s current landing pages, to show optimisation and growth potential.

Automated keyword categorisation

Using automation and natural language processing (NLP) to categorise keyword research by topics, themes and intent, and then determine clear actions from vast keyword sets.

SEO test and learn framework

Developing and implementing controlled reviews of SEO testing, to inform the content decisions and SEO strategy going forward.

SEO traffic potential

Mapping website growth potential to provide an estimated forecast of the ROI which could be seen through investment in an SEO strategy.

SEO opportunity analysis

Using custom scripts to provide in-depth analysis of competitors’ ranking strengths and weaknesses, and therefore identifying opportunities to grow beyond competitor positions.


Technical audits

Conducting full or light technical audits to identify and fix technical SEO issues that are hindering organic rankings and traffic performance.

Backlink audits

Checking a website backlink profile isn’t hindering performance by removing or disavowing links where applicable, and then recommending new target links too.

Log file analysis

Reviewing server log files to understand how search engines interact with a site and to identify crawling inefficiencies.

Core Web Vitals and page speed

Auditing Core Web Vitals and providing recommendations to improve overall page speed and experience metrics.

International SEO

Ensuring content and hreflang implementation is correctly optimised for ranking in the different countries and languages a business operates in.

JavaScript SEO

Optimising JavaScript heavy websites, including identifying and fixing crawling and indexing issues which impact website ranking performance.

Schema implementation

Ensuring Schema mark-up is set-up and rendering correctly, as well as recommending additional Schema implementation where appropriate.

Domain and platform migrations

Supporting a smooth transition from an old domain or platform to a new one, setting up redirects and minimising any visibility or traffic loss.

Frequently asked questions

How quickly can I expect to see results?

SEO is a long-term investment. Seeing results can vary depending on a number of factors and what goals are set. Quick fixes might demonstrate results in as little as a month, while bigger projects or strategies might take 3 – 6 months.

What tools do you use?

In addition to third party tools, we have a suite of house tools to help solve issues we’ve encountered and improve efficiencies. These include: keyword research and categorisation, SERP scraper analysis, ranking data visualisations, and data visualisation scripts.

What kind of reports will I expect to see?

We provide bespoke monthly reporting for all clients to reflect their unique goals, strategies and reporting requirements. We will monitor and track the effectiveness of all activity, adjusting the strategy where required to ensure we deliver the best ROI for your investment. Our reports not only detail results, but also actionable insights that will continue to inform the strategy going forward.

How often will I get updates on progress?

As well as a monthly report, we host regular status update calls and meetings. Our team is also on hand throughout the working week to provide any further updates or answer questions.

SEO case studies

The Hotel Guru

Increasing organic traffic through technical SEO and content strategy


Large-scale keyword research and content strategy in seven territories