Content

Engaging copy that drives traffic and inspires readers

Our in-house editorial team are passionate about producing creative, high-ranking and award-winning content. Our team of writers have varied experience working across multiple industries and projects of all shapes and sizes, meaning they can put pen to paper on just about any topic. We also work with a large network of specialist copywriters and journalists, and content is then edited in-house and subject to stringent quality control. We pride ourselves on producing engaging and inspirational editorial content, as well as targeted, SEO-friendly copy, which delivers measurable ROI.

Content

Copywriting

Working on everything from large-scale creative campaigns, to succinct SEO-friendly product descriptions, and engaging blog posts that are full of personality – plus anything in between.

Content

Content ideation

Brainstorming and presenting new, topical or unique content ideas, which are always backed up by thorough research and data.

Content

Content strategy

Using a commercial approach to creative strategy, and building bespoke content plans which are designed to achieve both your short and long term business goals.

Content

Email & social media

Producing copy and creatives for email and social media marketing, with a focus on increasing engagement and click-through rates as a result of eye-catching and inspirational content.

Content

Editorial best practices

Producing clear editorial guidelines and developing templates for copywriting briefs, to save time and ensure accuracy. Also managing freelancers and creating briefs where needed.

Content

B2B content

Applying first-hand sector expertise and B2B understanding to the creation of thought provoking and informative eBooks, whitepapers, survey reports and more.

Content

Multimedia content campaigns

Producing large, end to end multimedia content campaigns – such as digital brochures or PR campaigns – consequently driving brand recognition and improving digital success.

Content

Creative assets

Working alongside a network of talented creatives to commission unique and on-brand infographics, video content, animations, illustrations and more.

Case studies

SEO

Expedia

Large-scale keyword research and content strategy in seven territories.

Lanzarote volcanic landscape

TravelSupermarket

Producing thoroughly researched, expert travel copy to support SEO strategy.

Frequently asked questions

Who writes your content and how do you tackle topics you are unfamiliar with?

We have an in-house editorial team who are all exemplary writers, plus we use a network of carefully vetted freelance writers. Our writers come from varying backgrounds and each has their own expertise, be that travel writing, writing for SEO, or social media copywriting. We also ensure all copy is well researched, fact-checked and professionally edited.

Do your content services include professional copy edits?

Yes, all copy produced by us is edited by one of our trusted and highly trained editors. We offer this as standard, and also factor in rounds of client feedback on all of our content projects.

Do you offer content strategy without copywriting, and vice versa?

We know that sometimes it’s resource rather than expertise holding businesses back with content, which is why we offer copywriting independently of content strategy. Equally, if you need a hand with strategy but have your own writers, that’s fine too. And, of course, we’re happy to take on both elements wherever needed.

How do you measure success and ROI with your content services?

We use several metrics to determine the success of content we produce. These largely depend on the content medium, but could include tracking web traffic, page engagement, open rates, click through rates and social media follows. There is no exact science to content reporting, but our data centric approach means we always have tangible statistics to attribute an ROI.

Other services

SEO

SEO

We provide bespoke solutions for each client, mapping out the best route to SEO growth and delivering long term results which are tailored to specific business goals.

Digital PR

Digital PR

Just as with content and SEO, our approach to digital PR is centred around generating creative coverage that is backed up by data and long-term results.

Development

Web development

We take a holistic approach to development and build websites, microsites and apps which are user-friendly, easily scalable, and expertly SEO-optimised.

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