Generative engine optimisation

Understand your brand's opportunity in AI search and get honest, zero-hype advice on how to maximise your visibility in LLM search platforms including ChatGPT, Perplexity, Gemini and Google AI Mode.

Everyone remain calm

LLM chatbots are causing one of the biggest shifts in organic search we've seen since we started in 2013. It could be the biggest ever.

Google's AI Mode is here, user adoption of ChatGPT, Perplexity, and others is growing rapidly, and brands are already seeing the effects on core SEO metrics. Impressions are often stable with clicks down, while conversions from ChatGPT can be five times higher than Google. Measurement is harder, and new user journeys are less and less clear.

That's why we're doing everything we can to learn what works and what doesn't for GEO, and are helping our clients maximise their visibility in AI search tools.

So what can you do?

You can optimise for AI search now

AI search is in its infancy. What we know about it is orders of magnitude less than what we don’t know.

But crucially, AI search is another way for people to find your products and your brand. That makes it an opportunity you can, and quite possibly should, actively pursue. At the point of seismic external change, the best course is nearly always internal stability. So learn what you can and apply new learnings as quickly as you can. But there's no need to change things up drastically.

While it's early days, there are plenty of parameters and tactics that we know influence GEO.

Our GEO services

It's early days in GEO, but there are tactics that work, and there are effective approaches to testing and learning. And with our 13 years in organic search strategy, we're developing our GEO practice all the time.



GEO strategy

Understand your new customer journey, take a stance on zero-click search, and do everything you can right now to capitalise on your AI search opportunity



Structured data

Critical for traditional search, and no different for AI search. Your content must be machine-readable. Schema, attributes, tags and more



Quality content

GEO is about giving the best answers to questions. Above all, that means you need exceptional written content



LLM visibility tracking

This is a minefield of misinformation. We'll help you navigate it with a realistic approach to measurement



Technical optimisation

Make sure your site architecture and indexing approach help LLMs and crawlers access the right pages



Topic authority analysis

Do you have the right to be visible in a given query space? We'll tell you, and quantify the opportunity

You could wait and see. You could get on the hype train. Or you could send us an email and get some straight answers and sensible suggestions.

Futureproof your search strategy