Knowledge Hub

When you know what we know, you can do a lot more with your SEO.

SEO
=gpt()… A custom Google Sheet function for nearly everything
Build your own custom Google Sheet for GPT-4 Turbo and automate like there's no tomorrow
Content
What is content design? Why you need it for SEO (and more)
Content design is all about understanding and serving user needs. A lot like good SEO
SEO
How to use Apps Script to automate daily SEO tasks
Use Google Sheets to automate repetitive, low-value SEO tasks and get on with the interesting stuff
SEO
SEO-friendly pagination - practical examples using load more and infinite scroll
SEO-friendly pagination using ‘standard’ pagination, load more functionality or infinite scroll
SEO
SEO-friendly development: Practical examples and guide to React
Learn some basic SEO best practices for making React applications visible to search engines
SEO
Google E-E-A-T: A simple guide
Improve your SEO and understand what Google wants to see from your site with E-E-A-T
Industry insights
The AI revolution in travel: 5 key takeaways from Travolution Summit
Melt's managing director Bart reflects on his appearance at Travolution Summit 2023 discussing AI
SEO
Web crawling made easy with Google Sheets
Save time by bringing your web crawling functionality to Google Sheets with our custom function
Data science
Machine learning and ecommerce webinar: 6 key takeaways
Make more sales with ML: key takeaways from our webinar on machine learning and ecommerce
Content
Write short sentences (why and how)
Write shorter sentences to improve the effectiveness and readability of your content
Content
Use adjectives sparingly (and adverbs even more so)
Go easy on the adjectives and adverbs for sharper, more concise and engaging copy
Content
Words you don't need to use but do (aka redundancy)
Good quality content is straightforward and to the point. Here's how to cut out redundant words
Data science
ChatGPT: a quick Q&A to get you up to speed
The fundamental questions about ChatGPT answered to get you up to speed on generative AI
Content
Why shorter words are better than longer words (a short guide)
Get your message across faster. Prefer shorter words and make more impact with your audience
Search trends
How Euro 2022 transformed search trends and women's football
Game changers - here's the scale of the Lionesses' impact on football and culture in search data
Digital PR
10 ways to measure the success of your digital PR campaign
Links are critical to digital PR success, but they're not the whole picture - here's measurement 101
Industry insights
9 things to consider when choosing an agency
An unbiased (really) rundown of what to look for in agency from people who've been there
Content
How to tailor your writing to a target audience
Does everything you write end up sounding like you? Learn how to adapt your style to your audience
Content
5 reasons you need a content strategy
Back to basics - if you're not clear on why you need a content strategy, here's your answer

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