SEO for Travel

Data led strategy that delivers tangible ROI

Melt Digital specialises in the travel sector. Founded by travel industry professionals, we have broad experience servicing brands in every travel vertical – including flights, car hire, hotels, tour operator and packages. 

Our experienced in-house team specialise in SEO strategy, technical SEO and SEO automation. We provide bespoke solutions for each client, mapping out the best route to SEO growth and delivering long term results which are tailored to specific business goals. We use machine learning, automation and data analysis, as well as our suite of proprietary software and tools, to offer an innovative and scaled SEO solution that delivers long term success.

 

SEO consultancy packages for travel 

As the travel industry gets back on it’s feet, we understand the need for solutions that are effective, flexible and cost-effective.

Combining SEO expertise with our knowledge of and experience in the industry, we’ve created bespoke packages to help travel businesses grow. Melt Digital has proven success, consistently delivering results and ROI for businesses of all sizes. From start-ups and small businesses to some of the biggest names in travel, such as: Expedia, TravelSupermarket and VisitBritain. 

Our packages for small to medium sized travel brands start from as little as £2,500 per month. 

Getting the foundations right

Review, fix and optimise the current website and content

A sweep through the site to identify and fix any technical issues is recommended. This will help improve relevancy and reduce potential low quality signals. This includes: 

  • Technical SEO audit – review of technical aspects and on page optimisation of the website to provide clear fix recommendations and prioritisation.
  • Working with your developer resource we will produce a roadmap of fixes and recommendations for implementation.
  • On-page optimisation recommendations and implementation.

Researching proposition and opportunity

Our approach is to conduct full keyword research and competitor analysis to identify content gaps and opportunities to then map to a content strategy.

The new strategy will target growing content for commercial and inspirational search terms, where search volume is large and there’s a good opportunity to improve rank.

Creating a strategy 

We’ll create a new content strategy informed by insights from keyword research and competitor analysis. This will provide landing page recommendations and content types required to improve your brand’s share of relevant travel search terms.

Based on keyword opportunities, a quarterly calendar of content recommendations for your editorial or content team will be delivered.

Content can be produced by Melt Digital if needed.

Ongoing support

As part of your package, we will provide you with monthly technical SEO support to assist with (and implement where relevant) SEO fixes. 

We will also review performance of new content and optimisation updates, on a monthly basis, to continually improve ranking performance. 

If our SEO packages sound right for your travel business, please get in touch today. We’ll arrange a quick call to better understand your requirements and goals in order to provide you with a quote, and detail how we’d approach your SEO activity.

Frequently asked questions

How quickly can I expect to see results?
SEO is a long-term investment. Seeing results can vary depending on a number of factors and what goals are set. Quick fixes might demonstrate results in as little as a month, while bigger projects or strategies might take 3 – 6 months.
What tools do you use?
In addition to third party tools, we have a suite of house tools to help solve issues we’ve encountered and improve efficiencies. These include: keyword research and categorisation, SERP scraper analysis, ranking data visualisations, and data visualisation scripts.
What kind of reports will I expect to see?
We provide bespoke monthly reporting for all clients to reflect their unique goals, strategies and reporting requirements. We will monitor and track the effectiveness of all activity, adjusting the strategy where required to ensure we deliver the best ROI for your investment. Our reports not only detail results, but also actionable insights that will continue to inform the strategy going forward.
How often will I get updates on progress?
As well as a monthly report, we host regular status update calls and meetings. Our team is also on hand throughout the working week to provide any further updates or answer questions.
“Melt Digital’s insight has helped shape our content strategy and their on-going delivery of content, SEO and social media support has strengthened our digital offering.

The team are quick to react, on-hand and a pleasure to deal with. They come highly recommended”

Head of eCommerce, Mail Travel 

Case studies

Content

The Hotel Guru

Increasing organic traffic through technical SEO and content strategy

SEO

Expedia

Large-scale keyword research and content strategy in seven territories

Other services

Content

Content

Our team of writers have experience working across multiple industries and projects of all shapes and sizes, meaning they can put pen to paper on just about any topic.

Digital PR

Digital PR

Just as with content and SEO, our approach to digital PR is centred around generating creative coverage that is backed up by data and long-term results.

Development

Web development

We take a holistic approach to development and build websites, microsites and apps which are user-friendly, easily scalable, and expertly SEO-optimised.

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