SEO for eCommerce and eTail

Data led strategy that delivers tangible ROI

Our experienced in-house team are experts in SEO strategy, technical SEO and SEO automation for eCommerce. We provide custom solutions for each client, charting the best route to SEO growth and long term results that meet your business goals. We use machine learning, automation and data analysis, as well as our suite of proprietary software and tools, to offer an innovative and scaled SEO solution that delivers lasting success.

 

SEO consultancy packages for eCommerce and eTail

We understand the need for solutions that are effective, flexible and cost-effective.

Combining SEO expertise with our knowledge of and experience in the industry, we’ve created bespoke packages to help eCommerce businesses grow. Melt Digital has proven success, consistently delivering results and ROI for businesses of all sizes. From small start-ups like Oodee, to households names like Made.com.

Our packages for small to medium sized eCommerce brands start from as little as £2,500 per month. 

Getting the foundations right

Review, fix and optimise your eCommerce site and content

We recommend a quick sweep of your site to identify and fix any technical issues. This will help improve relevancy and reduce potential low quality signals. This includes: 

  • Technical SEO audit – reviewing the technical aspects and on page optimisation of your site in order to provide list of proritised recommendations 
  • Working with your developer we will outline a roadmap of fixes and recommendations for implementation
  • On-page optimisation recommendations for your team to implement

Market research and evaluting the opportunity

We carry out full keyword research and competitor analysis to find content gaps and opportunities for your brand. This then allows you to create a content strategy.

Your new strategy will target growing content for commercial and inspirational search terms, where search volume is large and there’s a good opportunity to improve rank.

Creating a strategy 

We’ll support you to create a new content strategy, informed by insights from keyword research and competitor analysis. This will provide landing page recommendations and content types required to improve your brand’s share of relevant search terms.

Based on keyword opportunities, we’ll also work with you to outline a quarterly calendar of content recommendations for your editorial or content team. 

Content can be produced by Melt Digital if needed.

Ongoing support

As part of our consultancy, we will provide you with monthly technical SEO support to assist with SEO fixes and any other beneficial recommendations. 

We will also review performance of new content and optimisation updates, on a monthly basis, to continually improve ranking performance. 

If our SEO packages sound right for your eCommerce or eTail business, please get in touch today. We’ll arrange a quick call to better understand your requirements and goals in order to provide you with a quote, and detail how we’d approach your SEO activity.

Frequently asked questions

How quickly can I expect to see results?
SEO is a long-term investment. Seeing results can vary depending on a number of factors and what goals are set. Quick fixes might demonstrate results in as little as a month, while bigger projects or strategies might take 3 – 6 months.
What tools do you use?
In addition to third party tools, we have a suite of house tools to help solve issues we’ve encountered and improve efficiencies. These include: keyword research and categorisation, SERP scraper analysis, ranking data visualisations, and data visualisation scripts.
What kind of reports will I expect to see?
We provide bespoke monthly reporting for all clients to reflect their unique goals, strategies and reporting requirements. We will monitor and track the effectiveness of all activity, adjusting the strategy where required to ensure we deliver the best ROI for your investment. Our reports not only detail results, but also actionable insights that will continue to inform the strategy going forward.
How often will I get updates on progress?
As well as a monthly report, we host regular status update calls and meetings. Our team is also on hand throughout the working week to provide any further updates or answer questions.
“Melt Digital’s insight has helped shape our content strategy and their on-going delivery of content, SEO and social media support has strengthened our digital offering.

The team are quick to react, on-hand and a pleasure to deal with. They come highly recommended”

Head of eCommerce, Mail Travel 

Case studies

Content

Made.com

Deep and wide SEO strategy through keyword research at scale

SEO

Expedia

Large-scale keyword research and content strategy in seven territories

Other services

Content

Content

Our team of writers have experience working across multiple industries and projects of all shapes and sizes, meaning they can put pen to paper on just about any topic.

Digital PR

Digital PR

Just as with content and SEO, our approach to digital PR is centred around generating creative coverage that is backed up by data and long-term results.

Development

Web development

We take a holistic approach to development and build websites, microsites and apps which are user-friendly, easily scalable, and expertly SEO-optimised.

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