It’s all change at Melt Digital!
August 23, 2021

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Here at Melt Digital we’re thrilled to announce a raft of exciting changes, both to our team and to the company direction. We’ve got new management in the shape of our very own Bart Platts, plus we’ve also launched a refreshed website and won several new clients.

Bart has been a huge part of our team for seven years and was actually one of Melt Digital’s founding members. He has been instrumental in shaping our service offering and approach to digital marketing, and most recently he led the development of our set of proprietary software tools. We’re thrilled to have him as our new Managing Director!

There are more big team changes too, with Ben McCarthy newly appointed as Head of SEO. Ben is an expert in automation engineering and has previous experience at Deliveroo, so we’re feeling very smug to have him. With Ben on board, we will continue developing our SEO capabilities using proprietary software tools, data science, automation, and machine learning. There are big things on the horizon.

To complete the line-up of new faces, Team Content have warmly welcomed Natalie Walford as Editorial Manager. With Natalie’s background in digital marketing and copywriting for several high-profile tour operators, she is tasked with growing our presence and authority in the travel industry, especially as it recovers post Covid-19.

While the travel sector certainly remains a key focus for us, we have also heavily diversified over the last year. In the last quarter alone our team has won clients including tech start-ups Squarebook and Illuma, as well as new cosmetics brand, Oodee. We are also very excited to be working on an ongoing basis with e-commerce giant MADE.COM.

In Bart’s own words:

“I’m thrilled to be taking the helm at Melt Digital during what is a very exciting time for the agency. With a highly experienced team and forward thinking clients, who realise the potential of our approach to digital marketing at scale, there are big things to come for Melt.

We are growing our team to service this ambition and plan to further productise our offering over the next year.”

So watch this space! As a result of new clients and product expansion we are already growing, and we will be expanding our leadership and delivery teams further in the coming months.

We can’t wait!