Our CEO, Helene Hall, was joined by long-standing member of the travel industry Ross Matthews to discuss the current state of travel and digital marketing.
Ross shared how the pandemic has affected him, as well as the wider industry. While much of the travel sector is doom and gloom, we were excited to hear Ross’s optimism that the market will bounce back stronger.
Ross and Helene discuss how the industry will move forward and meet the needs of customers. Whether that be a change in user search queries or wider travel habits, they explore how we can adapt our marketing strategies and get ready for the return in demand.
Watch the webcast for all of the above and more.
If you have any questions about this webcast or digital marketing, please get in touch.