MiPerform is a technology business that helps transform the way teams and businesses use data and technology to power their performance.

We sat down with Robert to learn more about the business and the journey he’s been on since launching MiPerform. He also shares what it’s like to be a ‘non-techy’ tech entrepreneur and how he’s learned more about business in the last two year than across his twenty-year career.

Naturally, we discussed the challenges of Covid-19 and how MiPerform made the best of this period. Robert also shares his advice for other start-ups, their digital marketing roadmap and the importance of maintaining good business relationships. Listen to all this and more below.

If you have any questions about the topics discussed in this webcast or anything else digital marketing related, please get in touch.