by Melt Digital | Sep 10, 2020 | Industry insights
MiPerform is a technology business that helps transform the way teams and businesses use data and technology to power their performance. We sat down with Robert to learn more about the business and the journey he’s been on since launching MiPerform. He also shares...
by Melt Digital | Aug 7, 2020 | Industry insights, Melt Digital
Mags shares how dnata has overcome the challenges presented by Covid-19 and how they’ve adapted their digital marketing strategy during this time. As the UK continues to come out of lockdown, they also discuss how to: prepare for ‘the new normal’, take advantage of...
by Richard Kimber | Jul 16, 2020 | Industry insights, SEO
When we first talked about large-scale keyword research a few years ago, we were thinking about hundreds of thousands. As we’ve finally perfected our process, the largeness of that scale is getting, well, larger with each project. The Melt SEO team has just...
by Melt Digital | Jun 19, 2020 | Industry insights, Melt Digital
Our CEO, Helene Hall, was joined by long-standing member of the travel industry Ross Matthews to discuss the current state of travel and digital marketing. Ross shared how the pandemic has affected him, as well as the wider industry. While much of the travel sector is...
by Beki Hayler | Apr 24, 2020 | Digital PR, Industry insights
Unless your brand can make a meaningful contribution to the conversation on the crisis in some way, you risk adding to the noise, at best. The pandemic has completely taken over the media landscape and, while you can continue to outreach some campaigns, you might...
by Richard Kimber | Apr 21, 2020 | Guides, Industry insights
Last time we focused on travel, but the advice we’re offering this time is valid for businesses in many industries currently experiencing a major reduction in demand, whether it’s hospitality, events or retail. We’re not here to sugar-coat the...
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