by Charlie Jackson | Nov 22, 2022 | Guides, SEO
The days of inputting single keywords into Google’s Keyword Planner to carry out keyword research are over. Now, with a bit of programming know-how, you can write simple programs to perform keyword research at speed and at scale – and all in Google Sheets. Here’s...
by Melt Digital | Nov 18, 2022 | Content, Guides
Longer, more complicated words can be found in all sorts of content online, from whitepapers and thought leadership pieces to sales pages and emails – words like leverage, utilise, component and additional. The problem with these words is that they’re no good to...
by Melt Digital | Nov 3, 2022 | Content, Guides
You would think that getting capital letters right would be easy, right? Alas not. Online copy is littered with capitalisation gaffes, whether it’s mentioning someone’s job title or referring to a particular part of a country. The short story is that lot of people...
by Chris Endacott | Aug 15, 2022 | Data science, Guides
Interest in machine learning, a form of AI that allows computers to autonomously learn from data and make predictions, has skyrocketed within the world of digital marketing – and for good reason. Machine learning tools are powerful, they can unlock so much hidden...
by Natalie Walford | Apr 20, 2022 | Content, Guides
With Easter behind us and summer just around the corner, we thought we’d address the topic of seasonal content marketing. There’s no doubt that producing content associated with a particular season – think summer holidays, Halloween, Christmas – can be a...
by Sarah Campbell-Wilson | Mar 28, 2022 | Content, Guides
Does everything you write end up sounding like you? Learn how to get started defining your audience, and make sure you’re talking their language. Even experienced writers can struggle to hit the right tone – it isn’t easy. Whatever you write, your own...
