by Amy Podrasky | Nov 4, 2020 | Digital PR, Guides
Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step...
by Melt Digital | Sep 28, 2020 | Content, Guides
The good news is that with a bit of practice, some expert support and clear guidance, your writing can and will improve. The secret is to keep it simple, which we touched upon in our two-series guide on writing and structuring content for SEO (part one, part two). The...
by Melt Digital | Sep 3, 2020 | Content, Guides
They are putting together detailed briefs, working with writers in an effective way and having in place a robust review process. Deliver on each and you can be confident that every piece of content you produce will be to the highest standards possible and able to...
by Melt Digital | Aug 13, 2020 | Content, Guides
Not counting putting together a strategy, there’s ideation and getting a detailed brief together. There’s carrying out research and applying critical thinking skills. And, somewhat finally, there’s the all-important writing and editing phase. The latter, editing –...
by Melt Digital | Jul 30, 2020 | Content, Guides, SEO
Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes...
by Melt Digital | Jul 23, 2020 | Content, Guides, SEO
Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s...
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