by Charlie Jackson | Aug 25, 2021 | Guides, SEO
Ever wanted to compare how your website ranks in comparison to a competitor’s? There are lots of tools that show overall visibility (think SEMrush), but very few that show the more granular data at the level of keyword ranking positions. So where do you start? This is...
by Charlie Jackson | Aug 19, 2021 | Guides, SEO
Natural language processing (NLP) can be a daunting subject, especially as you get into the weeds of it. That said, with just a basic understanding of what it is and how it works, it can be very useful – particularly for SEO. In this article we aim to provide a...
by Scott Jackson | Mar 16, 2021 | Guides, SEO
Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script...
by Amy Podrasky | Jan 26, 2021 | Digital PR, Guides
Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an...
by Amy Podrasky | Jan 19, 2021 | Digital PR, Guides
There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows...
by Amy Podrasky | Nov 18, 2020 | Digital PR, Guides
Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas. Defining your strategy When building a digital PR strategy, it’s important to be organised; you should...
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