by Beki Hayler | Mar 11, 2021 | Digital PR, Trends
On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to...
by Amy Podrasky | Jan 26, 2021 | Digital PR, Guides
Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an...
by Amy Podrasky | Jan 19, 2021 | Digital PR, Guides
There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows...
by Amy Podrasky | Nov 23, 2020 | Digital PR, Trends
Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and...
by Amy Podrasky | Nov 18, 2020 | Digital PR, Guides
Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas. Defining your strategy When building a digital PR strategy, it’s important to be organised; you should...
by Amy Podrasky | Nov 4, 2020 | Digital PR, Guides
Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step...
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