A guide to generative AI

A guide to generative AI

It’s highly likely that if someone is writing or talking about artificial intelligence, whether it’s a marketing manager, SEO specialist or a computer scientist, that what they’re discussing, debating, advising or focusing on is generative AI, a subset of artificial...
How ChatGPT is transforming digital marketing

How ChatGPT is transforming digital marketing

Until late last year, very few people outside of the industry had heard of OpenAI. Yet, today, it’s a household name with a valuation now in the billions. Increasingly viewed as an emerging player within the tech space, it has well-established and dominant...
Google Bard: Get up to speed with our Q&A

Google Bard: Get up to speed with our Q&A

It’s fair to say that the internet did not go into meltdown when Google announced Bard in early 2023. OpenAI had already stolen that thunder a few months earlier when it dropped ChatGPT to an unsuspecting world. And yes, everyone went bananas. But don’t let that...
GPT-4: Get up to speed with our Q&A

GPT-4: Get up to speed with our Q&A

We’re going to make something of a prediction – that this year’s word of the year will have something to do with AI. It might be generative AI. It could be ChatGPT. Or maybe it’ll be deep learning. Whatever it ends up being, it’ll capture the thing that many of us...