by Nindy Purba | Nov 18, 2022 | Content, Guides
Longer, more complicated words can be found in all sorts of content online, from whitepapers and thought leadership pieces to sales pages and emails – words like leverage, utilise, component and additional. The problem with these words is that they’re no good to...
by Nindy Purba | Nov 3, 2022 | Content, Guides
You would think that getting capital letters right would be easy, right? Alas not. Online copy is littered with capitalisation gaffes, whether it’s mentioning someone’s job title or referring to a particular part of a country. The short story is that lot of people...
