SEO for startups: Powering organic growth

SEO for startups: Powering organic growth

You’ve secured your funding, assembled a core team and set some ambitious goals for growth. So far, so good. But now you need to kick things up a gear, get organised and start working towards generating results quickly. One of the ways you can do this is through...
Google E-E-A-T: A simple guide

Google E-E-A-T: A simple guide

The more you know about E-E-A-T, the more you can deliver the kind of content that your audience will find useful and the kind of content that Google wants to reward. In this short guide we answer some of the key questions about the concept. What is E–E-A-T? E–E-A-T...
A guide to generative AI

A guide to generative AI

It’s highly likely that if someone is writing or talking about artificial intelligence, whether it’s a marketing manager, SEO specialist or a computer scientist, that what they’re discussing, debating, advising or focusing on is generative AI, a subset of artificial...
How ChatGPT is transforming digital marketing

How ChatGPT is transforming digital marketing

Until late last year, very few people outside of the industry had heard of OpenAI. Yet, today, it’s a household name with a valuation now in the billions. Increasingly viewed as an emerging player within the tech space, it has well-established and dominant...
Google Bard: Get up to speed with our Q&A

Google Bard: Get up to speed with our Q&A

It’s fair to say that the internet did not go into meltdown when Google announced Bard in early 2023. OpenAI had already stolen that thunder a few months earlier when it dropped ChatGPT to an unsuspecting world. And yes, everyone went bananas. But don’t let that...