by Nindy Purba | Feb 3, 2023 | Content, Guides
One of the most effective ways of improving the effectiveness and readability of your content is to write shorter sentences. The shorter your sentences, the happier your readers. The happier your readers, the greater the trust. The greater the trust, the better the...
by Nindy Purba | Jan 17, 2023 | Content, Guides
“If something is amusing or sensational,” wrote the late newspaper titan Harold Evans, “there is no need to tell the readers. The facts that amused or shocked should be described and they can apply their own adjectives.” That sentiment was also shared by the...
by Nindy Purba | Jan 9, 2023 | Content, Guides
Look, do everyone a favour and quit churning out rubbish content. You know, the half-baked blogs, the hastily-written features, the poorly researched ebooks. It’s all a big waste of time for you, your customers and Google’s Googlebot. Instead, go back to basics. Write...
by Nindy Purba | Dec 9, 2022 | Data science, Industry insights
When ChatGPT dropped at the end of November, the internet lost its mind. Google is dead. Goodbye writers. Students rejoice. In short, there was a lot of unrestrained excitement and a lot of media coverage, with the platform being overwhelmed as people the world over...
by Nindy Purba | Dec 5, 2022 | Content, Guides
Good quality content is straightforward and to the point, where every word is made to count. This matters because people are busy, pressed for time and impatient. They want quick results and an easy life. And they certainly don’t want to have to work hard for whatever...
