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5 tips to make your seasonal content marketing more effective
April 20, 2022
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With Easter behind us and summer just around the corner, we thought we’d address the topic of seasonal content marketing. There’s no doubt that producing content associated with a particular season – think summer holidays, Halloween, Christmas – can be a really successful way to engage customers. By outreaching fun and topical content you are more likely to reach a wider audience, which will boost brand awareness and have a knock-on effect on long-term sales. So where do you start? We know it can be really hard to cut through the noise and come up with a seasonal angle that genuinely suits your brand identity. Which is why we’ve listed our top 5 tips to make your seasonal content marketing more effective.
We hope we’ve helped inspire you to start creating some seasonal content. Our final piece of advice is simply to give it a go, content creation is all about trialling ideas and figuring out what works for you – so what have you got to lose? And if you simply don’t have the time or resource to dedicate to content strategy and copywriting, get in touch and let us help.