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4 Graphs For Comparing Ranking Distribution
It’s all change at Melt Digital!
Natural language processing and SEO – a practical demonstration
How to write blogs that rank on Google
England Men’s Team: Players search interest (ranked) over Euros 2020 tournament
Tutorial: Simple keyword categorisation script for the travel industry
Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script that I’ve built using Google Colabs. The categorisation within the script is […]
The most searched members of the royal family after the Meghan & Harry interview
On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to watch in […]
Digital PR Process – Step 3: Content creation
How to: build a Digital PR campaign brief
There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]
The Crown’s most searched characters revealed after first week of release
Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]
Digital PR Process – Step 2: Planning campaign strategy and ideation
Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas. Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]
Digital PR Process – Step 1: Objectives and Research
Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]