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October 18, 2013

#askBG: British Gas might have ‘failed’, but not at Twitter

British Gas had a torrid day yesterday. For those who missed it, the gas company hiked prices, ran a Twitter chat and reaped the whirlwind. Now the fun is over, it’s worth re-examining the #askBG session and asking what went right. After all, the brand opened itself up to questions and public opinion. Isn’t that […]

October 8, 2013

Content repackaging and Melbourne’s ‘Remote Control Tourists’

Tourism Victoria’s Remote Control Tourist campaign for Melbourne is making headlines today. It’s a neat execution that sees two charismatic visitors decked out with cameras and microphones and put at the mercy of the internet. You can issue instructions through social media or through the campaign’s site, which does a good job of integrating live […]

August 11, 2013

Translation or localisation: What’s what and who’s who?

It’s all very well having some lovely, well-written content on your website, but what if you’re attracting an international audience? Some web-browsers have a built-in word-for-word translation service (to an extent), but that doesn’t necessarily mean that it will be relevant information. That’s basically, the difference between simple translation and localisation. A few examples of […]