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August 22, 2016

From machine translation to transcreation: a guide to multilingual content models

Confused by the choice between translation, localisation and transcreation? Here's what the three terms mean.

August 20, 2016

Free CMS tools compared: a quick-reference guide

Shopping for a content management system? Here's a run-down of the best free options on the market.

July 24, 2016

5 things content marketers can learn from publishers

If you want to turn your brand into a publisher, you'll need to adopt some of the tools and techniques good publishers use...

July 21, 2016

10 essential content creation tools for marketers

Looking for new ways to monitor, organise, edit and share content? Start here...

SEO

July 19, 2016

5 easy ways to improve your page speed

Slow pages don't just frustrate users - they could hurt your search ranking too. Try these tweaks to get them loading faster

July 12, 2016

How to create a GIF

GIFs have become a byword for bite-size visual entertainment. If you're in content marketing, you need to know how to make them

July 7, 2016

10 things you HAVE to know about your social media audience

STOP. Don't post anything on your brand's social channels until you have a clear picture of who you're talking to. Here are the fundamentals

June 28, 2016

5 brands that are nailing video content marketing

Great one-off clips and full-on strategic campaigns, from Android's furry friends to GoPro's sport partnerships

SEO

June 15, 2016

How to identify and clean up bad backlinks

Whether they're a legacy of old SEO activity or a targeted attack, bad backlinks can be disastrous. Here's how to clean up your backlink profile

June 1, 2016

How to find the right influencer for your content campaign

Developing an influencer marketing project? Look for a genuine fit, not just high follower counts. Here's how to get started