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November 21, 2016

Tips for writing translation-friendly content

There are a few things to bear in mind when producing international content for translation. Here’s a list of our top tips.

November 11, 2016

When does outreach start? A content marketer’s guide to who, when and how

Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot

November 2, 2016

Marketing Funnel Toolkit, Part One: Introducing ToFu, MoFu and BoFu

In the first of a four-part series, we introduce you to the core sections of the marketing funnel, and start to look at how content creators and planners should approach them.

November 2, 2016

Marketing Funnel Toolkit, Part Two: Strategies for ToFu content

In the second of a four-part series, we take a closer look at how to craft content for the top of the marketing funnel. It’s all about grabbing attention…

November 2, 2016

Marketing Funnel Toolkit, Part Three: Strategies for MoFu content

In the third of a four-part series, we examine the oft-overlooking middle of the marketing funnel, where depth, credibility and information are key.

November 2, 2016

Marketing Funnel Toolkit, Part Four: Strategies for BoFu content

In the final part of our four-part series, we look at creating content for the bottom of the marketing funnel. What kind of activity will help secure that conversion?

October 26, 2016

Bigger and better: How to maintain quality on high-volume writing projects

When landing page requirements run into the thousands, standards don’t have to dip. Here’s how to get the balance right.

October 4, 2016

Inbound Marketing 101: What, why and how

Highly relevant, non-interruptive marketing designed to deliver qualified leads. Sound good? Here’s a primer…

September 28, 2016

Virtual collaboration: how to work with a remote content team

Can you really brainstorm, create and review work without sharing an office? Yes – and here’s how…

September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.