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Case Studies

Mail Travel

Research, Strategy, Content, SEO

Create content to help boost the performa

Mail Travel is an ecommerce site selling travel products ranging from days out in London to long-haul escorted tours and international cruises. The ‘Inspiration’ area of the site is a blog used for travel content intended to inspire and inform readers while promoting Mail Travel products. The blog is an important tool for generating traffic […]
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Copywriting, Copy-Editing, Content Management

Using editorial experience to fulfil complex, high-volume content requirements and hit tough monthly targets

The background Expedia’s content requirements are huge. For large OTAs, fine-tuning organic SEO performance site means creating original copy for a dizzying combination of destinations, points of interest, products and page types. While small boutique agents and operators might carry one or two pages of content on a single destination, Expedia often carries hundreds, from […]
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Research, Copywriting, Copy-editing.

A high-volume package of original long-tail content covering stations, destinations and attractions across the UK

Trainline is a leading seller of rail tickets to British and European destinations, operating through, and a mobile app with over 9 million installs. In early 2015 Trainline approached Melt to support new on-site copy requirements covering a wide range of UK locations, from major rail hubs to little-known local attractions. Refining the […]
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Newmarket Holidays

Design, UX, development

Creating new responsive page templates to accompany a CMS and ecommerce migration

Newmarket engaged Melt as a design and development partner. The company tasked us with updating the front end of its website, against the backdrop of migration to a new content management and ecommerce platform. The existing Newmarket site was dated, difficult to navigate and didn’t reflect the brand’s recent redesign. It was also poorly optimised […]
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Red Carnation Hotels and Ashford Castle

Research, Strategy and Influencer marketing for SEO Value

Becoming an Extension of the in-house team to drive insight and experience into the heart of a project

Red Carnation Hotels is a collection of boutique family-owned properties in the UK, Ireland, Switzerland, South Africa and the US. The group brought in Melt to create a content-driven campaign for one of the jewels in the RCH portfolio: Ashford Castle, an award-winning five-star hotel based in a 14th-century building in County Mayo, Ireland. Instead […]
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News UK – Insider City Guides SEO Consultancy

Research, Strategy and Site Architecture for SEO Value

Becoming an Extension of the in-house team to drive insight and experience into the heart of a project.

The Times and The Sunday Times Insider City Guides is a commercially-led travel project from News UK, built on the authoritative travel editorial of The Times and The Sunday Times. It combines useful city guides with travel offers, complementing the media brands’ regular travel features and appealing to existing readers as well as new ones. […]
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Design, Copywriting and Development

Producing a ready-to-go package of new landing pages with interactive graphics and inspirational, keyword-rich copy

With the 2015-16 ski season approaching, we developed guides to five key resorts in the European Alps for use on landing pages. We used search and data insights to identify priority resorts and topics, and created original interactive maps to support copy. A central hub page delivered inspirational text about the skiing experience, and tied the five resort guides together.
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The Infant and Toddler Forum

Web Development and SEO support

We relaunched the Infant and Toddler Forum website, implemented a new SEO strategy and built interactive tools that won both user and media attention

The ITF website offers evidence-based advice and resources for parents and healthcare professionals on early years nutrition and development. The objectives Improve ITF front end to fully support responsive design in a mobile friendly way Improve user experience to achieve better content engagement Develop and manage SEO strategy to drive increased organic traffic  The Solution: […]
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Luggage Mule

Technical SEO, Web Development, PPC management and Content Creation

A technical SEO and development project that opened the way to a content-driven organic strategy, supported by targeted PPC activityA technical SEO and development project that opened the way to a content-driven organic strategy, supported by targeted PPC activity

Luggage Mule offers luggage shipping from the front door to the hotel room, carrying regular bags and suitcases as well as bikes, skis and other outsize items. Luggage Mule launched in 2013, and approached Melt in mid-2014 for assistance on growing organic traffic. After initial discussions we identified significant technical SEO flaws that were hindering […]
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