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Earned, owned and paid social media marketing.

Is social an owned or a paid channel? Easy – it’s both. For brands, it provides a space for genuine sharing and interaction as well as a platform for highly targeted advertising and content campaigns. Our social team can help plan, manage and even create your organic social activity, and has experience of using paid social for standalone campaigns and to amplify a wider social strategy. Whatever you want to achieve, talk to our social team for help with campaign planning, set-up, monitoring and reporting.

Case study: Premier Inn

Heading up our social team

Desirée Banugo, Head of Social Media: Desirée has extensive experience developing social media strategies for global brands both client side and agency. She has full-service skills from ideation, strategy, community management and analytics. Her background is in integrated marketing but now specialises in social media.