Technical search engine optimisation (SEO) is the foundation of an SEO growth or defence plan.
Tech SEO can help you to take full advantage of your search opportunity (the Keyword Universe) by removing technical obstacles, optimising underutilised areas and creating the right foundation for grow. Keeping a keen eye on technical SEO positions your website to meet the organic demand and maximise the potential reach of your website.
What is technical SEO?
Google ranks websites based on over 200 factors, and while many of them are relatively obvious and easy to observe, there are many others that aren’t. Almost every internal element of a site matters, and some of the most obscure ones can still have dire consequence on a site’s natural search performance. Technical SEO is about looking under the hood and making sure your site’s architecture and structure send the right messages to search engines. Get it right and it will help you squeeze even more organic traffic out of your content and link-building campaigns.
Why invest in a Technical SEO company?
You may be surprised to hear that most websites are not tested or developed to be search engine friendly. Let alone optimised, therefore its commonplace that when SEO becomes a priority or a focus of the business, that the website has some way to go before it is not limiting organic performance. Technical SEO implementations can achieve an increase in 55% of traffic, as experienced by our clients.
What kind of technical SEO work do I need?
No two technical SEO projects are the same. Our services can be tailored to your requirements, but regular work we undertake includes:
Single instance work:
- SEO site audits
- Penalty prevention, investigation and removal
- Analytics consulting
- Sub-domain / top-level domain migration
- User metrics assessment (for SEO)
- Historical investigation and analysis
- SEO monitoring, based on log files and external monitoring systems
- SEO disaster prevention, server monitoring, and active response
- User metrics testing
- SERP testing and analysis
- Inbound link monitoring
- Countering negative SEO
If you’re looking for advice, or are interested in our complete technical SEO service, please contact us.