Creative Content Design
Turning strategic ideas into strong visual statements
What is creative content design?
Because words are foundational part of organic SEO, they tend to loom large in content marketing strategies. But if you want to succeed in an increasingly crowded content market, it helps to stand out visually. That’s where creative content design comes in. It’s a multi-disciplinary approach that aims to produce visually distinctive assets and memorable experiences.
Creative content design is what turns a strong written feature into a Snowfall-style rich media experience, or a bulleted list of cool facts into a clear, crisp infographic that people want to share. The output could be a minisite, a social quiz, an interactive video, or just an original illustration that gives your content a distinctive, hand-made feel.
What kind of creative content design do I need?
Before making that decision, you need to know who you’re trying to reach, and what topics, themes and ideas you plan to use to reach them (in other words: you need a content strategy). When you know all that, your choice of visual format will be steered by two key questions:
- What kind of presentation suits the theme or idea?
- What kind of presentation does the target audience respond to?
Let’s say a SaaS platform wants to convert trials to sign-ups by providing clear, useful how-to content. Step-by-step written guides would work, but they’d work even better presented as a series of narrated screen recordings, literally showing prospects how to get the best out of the product.
A multi-talented creative team
Creative content design works best when strategists and creatives work closely together. We do our insight, idea generation and content creation in-house, only bringing in other suppliers to provide niche knowledge or specialist production skills.
What’s more, our content creation team comes with a wide range of backgrounds and skillsets: writing, digital editing, social media, graphic design and development. And our wider freelance network includes animators, video producers and illustrators. In short, we know how to combine creative disciplines to develop work that’s greater than the sum of its parts.
Together, we’ve worked on:
- Interactive maps
- Influencer-led videos
- Hand-drawn illustrations
- Social quizzes
Creative content design and SEO
Shifting words to the background doesn’t mean throwing SEO value out of the window. From structured video transcripts to outreach and link-building, we’ll include assets and activity that maximise the impact of your visual content.