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B2B content marketing

B2B copywriting and content services from people who actually get your business.

Nobody knows your business’s value better than you. But that doesn’t mean writing about it is easy. Great B2B content marketing takes a combination of copywriting skill, industry knowledge and intellectual curiosity that’s hard to find.

Experts in showing your expertise

“People don’t get that we’re actually a machine learning company.”

“Our main thing is a dashboarding service.”

“At the bleeding edge of innovation, where users connect with cloud-based solutions to drive synergistic business optimisations.”

Anything sound familiar? Whether it’s articulating what you actually do with total clarity, drawing out benefits from features, cutting the waffle, or showing off your industry expertise, B2B copywriting only works when it reflects a genuine understanding of your business and its position in your market.

B2B copywriters who actually get it

Here’s the trouble with a lot of B2B copywriters: they don’t actually get your business. They don’t really get what you do, they don’t really get why it’s valuable, and they don’t get your audience.

They’ll say they do. They’ll nod along when you explain your products, services, solutions, customer personas and brand. They might even show you a half-decent portfolio. But when they submit their copy, it lacks depth and nuance. It doesn’t have that self-assured confidence and expertise that makes for convincing thought leadership, that generates leads and helps close sales.

That’s because great B2B copywriting takes a lot more than just a way with words.

What you can expect from our B2B copywriting services

We’re not just words for sale. We take our craft seriously. And we’re intellectually curious – we want to know everything about what you do, and we know the right ways to ask the right questions to find it out. And when we do, we’ll understand why it’s valuable and to whom – sometimes in ways that you might not even have thought of yourself.

That’s why our B2B content services always start with an in-depth onboarding session. We’ll have at least one call or meeting of at least an hour where you’ll talk us through your business, your products or services, your proposition, your challenges and your goals. Sometimes that can extend to multiple interviews with multiple stakeholders, from product owners and developers to business development contacts and your CEO. We’re used to talking to and ghostwriting for all of them, and we know how to draw out their expertise and set it to use in your B2B content.

Just some of the areas we can help with are:

  • Thought leadership
  • Lead generation
  • Ghostwriting
  • Style guides and tone of voice creation
  • Content auditing
  • Account-based marketing (ABM)
  • Brand development
  • Editing and quality assurance
  • Traditional and digital PR

B2B content: Any format in any industry

We have a focus on tech, but we can write about anything (it’s a myth that only industry veterans can write in specialist niches). Our team has a massive range of experience in different B2B copywriting niches from machine learning, travel APIs and adtech to construction, NGOs, healthcare and pharmaceuticals. More than that, we’re smart, skilled and we have a large and diverse general knowledge that covers pretty much any given subject.

We also work with a large pool of freelance writers, which includes subject matter experts in most industries.

Our B2B content marketing services range from pure copywriting to strategy and consultancy, and other creative services including design. We can provide all the formats you’d expect, including:

  • White papers
  • Case studies
  • Blog posts
  • Research reports and surveys
  • Video scripts
  • Podcast scripts
  • Ebooks

B2B content marketing services that deliver ROI

We’re unashamedly commercial in our approach to B2B content. We get a real kick out of making you look great and working with subject matter experts on complex topics. But we also care about results.

If you’re looking for a B2B content partner that’s as focused on your success as you are, and can provide you with genuinely high-quality, nuanced, specialist content, then get in touch.

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