January 9, 2017
Outreach in practice: Constructive responses to 5 common obstacles
Struggling to keep your outreach email chain positive? Use these five tactics to overcome common objections...
September 19, 2016
Online reputation management tools: the best free options
There’s no one free suite that does it all, but these platforms will help you piece together what people are saying and where.
August 23, 2016
How to brief a professional writer: a guide for content marketers
Commissioning a writer for the first time? Find out what they need to know from you to get the best results.
August 22, 2016
From machine translation to transcreation: a guide to multilingual content models
Confused by the choice between translation, localisation and transcreation? Here's what the three terms mean.
July 24, 2016
5 things content marketers can learn from publishers
If you want to turn your brand into a publisher, you'll need to adopt some of the tools and techniques good publishers use...