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SEO

July 16, 2020

5 things we’ve learned about doing keyword research at scale

When we first talked about large-scale keyword research a few years ago, we were thinking about hundreds of thousands. As we’ve finally perfected our process, the largeness of that scale is getting, well, larger with each project. The Melt SEO team has just finished a project outputting over 2 million keywords, close to doubling the […]

SEO

June 23, 2020

The 500,000-keyword approach pt 2: The benefits of keyword research at scale

Let’s get this clear: traditional keyword research is not a bad thing. But, as we discussed in part 1, it is limited. In some cases those limitations don’t matter. But in others – namely SEO for enterprise sites – they do. A lot. And it’s time for digital teams to stop accepting those limitations. It’s […]

SEO

June 18, 2020

The 500,000-keyword approach pt 1: The limitations of traditional keyword research

Now don’t get us wrong. Keyword research is the lifeblood of SEO and organic content strategy. Pretty much any which way of doing it for the past couple of decades will have got you somewhere. And recent years have seen SEOs come up with masses of inventive ways to process keyword sets, to get more […]