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Melt Digital

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IndustrySEO

August 7, 2020

In conversation: Mags Sikora and Helene Hall

Mags shares how dnata has overcome the challenges presented by Covid-19 and how they’ve adapted their digital marketing strategy during this time. As the UK continues to come out of lockdown, they also discuss how to: prepare for ‘the new normal’, take advantage of the increase in search and the easing of travel restrictions to […]
ContentSEO

July 30, 2020

Writing and structuring content for SEO: Tips and advice, pt 2

Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes that’s all you need to get a click in SERPs. If, however, your reader […]
ContentSEO

July 23, 2020

Writing and structuring content for SEO: Tips and advice, pt 1

Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s particular need. When you’ve done all that […]
SEO

July 16, 2020

5 things we’ve learned about doing keyword research at scale

When we first talked about large-scale keyword research a few years ago, we were thinking about hundreds of thousands. As we’ve finally perfected our process, the largeness of that scale is getting, well, larger with each project. The Melt SEO team has just finished a project outputting over 2 million keywords, close to doubling the […]
Inbound Marketing

September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.
ContentSEO

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how
SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.
Content

September 1, 2016

Infographic: Content Marketing Flow
Content

September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.
Content

September 1, 2016

Content Marketing Framework

The guide is based on a presentation given by Melt Digital chief commercial officer Helene Hall at BrightonSEO. Central to the framework is the idea that great content marketing starts with Motivation – a combination of core business values and a specific business goal. Here you can watch our Content Marketing Framework guide and download […]