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Data processingSEO

March 16, 2021

Tutorial: Simple keyword categorisation script for the travel industry

Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script that I’ve built using Google Colabs. The categorisation within the script is […]
Digital PRResearchTrends

March 11, 2021

Insights: The most searched members of the royal family after the Meghan & Harry interview

On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to watch in […]
Digital PR

January 26, 2021

Digital PR Process – Step 3: Content creation

Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an expansive microsite? A video or a report? The […]
Digital PR

January 19, 2021

How to: build a Digital PR campaign brief

There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]
Inbound Marketing

September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.
ContentSEO

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how
SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.
Content

September 1, 2016

Infographic: Content Marketing Flow
Content

September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.
Content

September 1, 2016

Content Marketing Framework

The guide is based on a presentation given by Melt Digital chief commercial officer Helene Hall at BrightonSEO. Central to the framework is the idea that great content marketing starts with Motivation – a combination of core business values and a specific business goal. Here you can watch our Content Marketing Framework guide and download […]