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Melt Digital

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Digital PR

January 19, 2021

How to: build a Digital PR campaign brief

There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]
AnalysisDigital PR

November 23, 2020

Insights: The Crown’s most searched characters revealed after first week of release

Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]
Digital PROutreach

November 18, 2020

Digital PR Process – Step 2: Planning campaign strategy and ideation

Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas.  Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]
Digital PROutreachResearch

November 4, 2020

Digital PR Process – Step 1: Objectives and Research

Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]
Inbound Marketing

September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.
ContentSEO

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how
SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.
Content

September 1, 2016

Infographic: Content Marketing Flow
Content

September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.
Content

September 1, 2016

Content Marketing Framework

The guide is based on a presentation given by Melt Digital chief commercial officer Helene Hall at BrightonSEO. Central to the framework is the idea that great content marketing starts with Motivation – a combination of core business values and a specific business goal. Here you can watch our Content Marketing Framework guide and download […]