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September 26, 2016

The basics of influencer marketing: who are ‘influencers’ and why do you need them?

Learn what the hottest term in the industry is all about, and how it fits into content marketing.

September 16, 2016

The basics of content auditing

A good audit can help turn your raw analytics data into a shiny new content strategy. Here’s how


September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.


September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.

September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.

September 1, 2016

Content Marketing Framework

The guide is based on a presentation given by Melt Digital chief commercial officer Helene Hall at BrightonSEO. Central to the framework is the idea that great content marketing starts with Motivation – a combination of core business values and a specific business goal. Here you can watch our Content Marketing Framework guide and download […]