January 19, 2021
There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]
November 23, 2020
Along with millions around the world, our team loves The Crown, and admittedly have been binge-watching the new series this past week. As with any new series of the show, we question what is fact and what is fiction, turning to the internet for more information, and we weren’t the only ones. The 30 main […]
November 18, 2020
Now you’ve set your objectives and conducted brand, media and industry research, it’s time to determine your digital PR strategy and start brainstorming ideas. Defining your strategy When building a digital PR strategy, it’s important to be organised; you should follow timelines and map out your activity and the target audience you plan to reach. […]
November 4, 2020
Our digital PR process creates successful strategies for our clients across a range of industries. It delivers strong campaign ideas, secures high quality online coverage and reaches campaign goals. We’ve outlined each step in a series of articles, starting with step one: objectives and research. Follow to get your digital PR strategy on track and […]
December 16, 2014
By now, most marketing heads have their digital strategy and budgets set for the forthcoming new year or if not, they should. Our clients have been busy evaluating the highs and lows of the current year, fine-tuning campaign activity whilst closely monitoring their customers’ behaviour. The overriding objective is how the chosen activity is going […]
