March 16, 2021
Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script that I’ve built using Google Colabs. The categorisation within the script is […]
March 11, 2021
On the 7th and 8th March, an interview of the Duke and Duchess of Sussex by Oprah Winfrey was aired across the world. The interview pulled in 17.1 million viewers in the USA, and 11.1 million people watched it on ITV in the UK. If you weren’t one of the 11 million to watch in […]
January 26, 2021
Now you’ve decided on your campaign idea, it’s time to create it. Look back to your research and ideation steps to determine how best to display your story, data and messaging to resonate with both your audience and journalists. Is it a simple blog post or an expansive microsite? A video or a report? The […]
January 19, 2021
There are many moving parts when creating digital PR campaigns, and one of, if not the most important factor ahead of content creation is writing a campaign brief. Putting all pertinent project information in one place in an easy to read and understand format allows all teams and clients to be on the same page […]
December 16, 2014
By now, most marketing heads have their digital strategy and budgets set for the forthcoming new year or if not, they should. Our clients have been busy evaluating the highs and lows of the current year, fine-tuning campaign activity whilst closely monitoring their customers’ behaviour. The overriding objective is how the chosen activity is going […]
