June 9, 2020
Content design: What it is, why you need it and why it shouldn’t be new to you
If you work in digital marketing, you’ve probably been hearing the term ‘content design’ more and more over the last year or so. If you’re wondering what it’s all about, content design actually has little to do with what you’d usually think of as ‘design’. In fact, content design groups together various existing digital disciplines […]
April 21, 2020
What to do now: The digital marketer’s guide to the near term
Last time we focused on travel, but the advice we’re offering this time is valid for businesses in many industries currently experiencing a major reduction in demand, whether it’s hospitality, events or retail. We’re not here to sugar-coat the reality. We’re also not here to debate the relative merits of marketing – we’re just here […]
March 11, 2020
How should travel marketers respond to coronavirus? A quick guide to digital
Customers are nervous about booking travel right now, and might be for some time – very understandably. And while the world undoubtedly has better things to worry about, that doesn’t mean this isn’t still a nerve-wracking time for those who sell travel. So what can you do as a digital marketer?
November 11, 2016
When does outreach start? A content marketer’s guide to who, when and how
Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot
September 11, 2016
Penguin essentials: What you need to know about Google’s Penguin update
Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
September 6, 2016
Panda essentials: What you need to know about Google’s Panda update
Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.
September 2, 2016
6 strategies for keeping content creators motivated
Get your content team firing on all cylinders with positive metrics, managed risk-taking and more.
July 7, 2016
10 things you HAVE to know about your social media audience
STOP. Don't post anything on your brand's social channels until you have a clear picture of who you're talking to. Here are the fundamentals