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June 9, 2020

Content design: What it is, why you need it and why it shouldn’t be new to you

If you work in digital marketing, you’ve probably been hearing the term ‘content design’ more and more over the last year or so. If you’re wondering what it’s all about, content design actually has little to do with what you’d usually think of as ‘design’. In fact, content design groups together various existing digital disciplines […]

April 21, 2020

What to do now: The digital marketer’s guide to the near term

Last time we focused on travel, but the advice we’re offering this time is valid for businesses in many industries currently experiencing a major reduction in demand, whether it’s hospitality, events or retail. We’re not here to sugar-coat the reality. We’re also not here to debate the relative merits of marketing – we’re just here […]

March 11, 2020

How should travel marketers respond to coronavirus? A quick guide to digital

Customers are nervous about booking travel right now, and might be for some time – very understandably. And while the world undoubtedly has better things to worry about, that doesn’t mean this isn’t still a nerve-wracking time for those who sell travel. So what can you do as a digital marketer?

November 11, 2016

When does outreach start? A content marketer’s guide to who, when and how

Contacting influencers too early can come back to bite you, but so can pushing the button too late. Here’s how to find the outreach sweet spot

SEO

September 11, 2016

Penguin essentials: What you need to know about Google’s Penguin update

Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.

SEO

September 6, 2016

Panda essentials: What you need to know about Google’s Panda update

Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.

September 2, 2016

6 strategies for keeping content creators motivated

Get your content team firing on all cylinders with positive metrics, managed risk-taking and more.

SEO

September 1, 2016

How page speed affects your search ranking

It really does! Here’s the lowdown on what slow pages can do to your site’s search visibility.

July 7, 2016

10 things you HAVE to know about your social media audience

STOP. Don't post anything on your brand's social channels until you have a clear picture of who you're talking to. Here are the fundamentals

June 28, 2016

5 brands that are nailing video content marketing

Great one-off clips and full-on strategic campaigns, from Android's furry friends to GoPro's sport partnerships