Melt Site Icons - Final

July 2, 2020

Why you can’t afford to silo SEO, content and UX any longer

It revealed at the end of May that user page experience is going to be increasingly important to how it delivers on its mission of “organising the world’s information and making it accessible and useful”. Now, user experience (UX) as a ranking factor isn’t, of course, new. But, with the introduction of the Core Web […]

SEO

June 23, 2020

The 500,000-keyword approach pt 2: The benefits of keyword research at scale

Let’s get this clear: traditional keyword research is not a bad thing. But, as we discussed in part 1, it is limited. In some cases those limitations don’t matter. But in others – namely SEO for enterprise sites – they do. A lot. And it’s time for digital teams to stop accepting those limitations. It’s […]

June 19, 2020

In conversation: Ross Matthews and Helene Hall

Our CEO, Helene Hall, was joined by long-standing member of the travel industry Ross Matthews to discuss the current state of travel and digital marketing. Ross shared how the pandemic has affected him, as well as the wider industry. While much of the travel sector is doom and gloom, we were excited to hear Ross’s […]

SEO

June 18, 2020

The 500,000-keyword approach pt 1: The limitations of traditional keyword research

Now don’t get us wrong. Keyword research is the lifeblood of SEO and organic content strategy. Pretty much any which way of doing it for the past couple of decades will have got you somewhere. And recent years have seen SEOs come up with masses of inventive ways to process keyword sets, to get more […]

June 9, 2020

Content design: What it is, why you need it and why it shouldn’t be new to you

If you work in digital marketing, you’ve probably been hearing the term ‘content design’ more and more over the last year or so. If you’re wondering what it’s all about, content design actually has little to do with what you’d usually think of as ‘design’. In fact, content design groups together various existing digital disciplines […]

May 27, 2020

Webcast: Keyword research at scale

We interviewed two of our SEO wizards, Bart and Phill, on keyword research at scale to clarify what it is, how it works, and why you should do it. In this webcast we cover a series of questions so you can understand the limitations of traditional keyword research, and the advantages of doing keyword research […]

May 18, 2020

How to do a content audit of your website

Do you know how all the content on your website is performing? All the good, all the bad, the average? More to the point, do you know why it’s performing the way it is? Whether it’s part of a complete overhaul or just a health-check on your site, conducting a content audit once in a […]

April 24, 2020

Digital PR during coronavirus: Adjusting strategies

Unless your brand can make a meaningful contribution to the conversation on the crisis in some way, you risk adding to the noise, at best. The pandemic has completely taken over the media landscape and, while you can continue to outreach some campaigns, you might still find you have extra time on your hands. Added […]

April 21, 2020

What to do now: The digital marketer’s guide to the near term

Last time we focused on travel, but the advice we’re offering this time is valid for businesses in many industries currently experiencing a major reduction in demand, whether it’s hospitality, events or retail. We’re not here to sugar-coat the reality. We’re also not here to debate the relative merits of marketing – we’re just here […]

March 11, 2020

How should travel marketers respond to coronavirus? A quick guide to digital

Customers are nervous about booking travel right now, and might be for some time – very understandably. And while the world undoubtedly has better things to worry about, that doesn’t mean this isn’t still a nerve-wracking time for those who sell travel. So what can you do as a digital marketer?