May 10, 2019
If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]
March 8, 2019
The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Digital we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]
January 31, 2019
Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]
January 22, 2019
Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]
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