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Melt Digital
May 10, 2018

The importance of content strategy in travel and tourism

An upcoming masterclass event promises to help marketer's in the travel industry fine-tune their tactics

Leading digital marketing agency Melt Digital will be hosting a masterclass to give senior marketers across the travel industry exclusive insights into the importance of an effective, value-driven content strategy. Melt’s Content Strategy Masterclass event will take place on Wednesday 30th May at Brown’s Hotel in Mayfair.

Melt Digital will be building on the success of its popular Digital Breakfast events by bringing together senior travel executives with an interest in digital marketing. This inaugural masterclass will cover topics on SEO, content, digital PR and social media, combining expert insights with practical tips on how to both create and execute an effective, forward-thinking content strategy. Guests can expect sessions on current content strategy best practice, working with influencers and navigating a changing social media landscape, all with a focus on ROI.

There will be sessions held by Melt’s senior team, and speakers from Google, Quidco and Red Carnation Hotels will share first-hand industry experiences and insight. Q&A sessions and a panel discussion that promises to be lively will bring together informative and useful take-away tips and advice. The afternoon will end with a drinks reception, allowing time to catch up with industry peers and chat about new digital marketing trends.

Melt Digital’s CEO Dan Hart said: “I’m delighted that we’re hosting this event during the month of our fifth birthday celebrations. The afternoon brings together guest speakers of great repute, whose experience and insight will bring to life the challenges of delivering a successful content campaign. The guests – alongside our talented team – will reveal tips and look at the common pitfalls of working through this important component of a digital marketing strategy.”

Melt Digital is a full-service agency specialising in the travel sector. Our talented team has advised and helped Melt’s ever-growing, high-profile client base since the company started five years ago. Adding the Content Strategy Masterclass to our events programme is the perfect way to celebrate our fifth anniversary in May, sharing Melt’s expertise in and passion for the travel industry with other forward-thinking businesses.

For more information or to attend the event, please contact, call 020 3735 5070 or buy your tickets at:

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