Email Marketing Framework
We've collaborated with leading hotel CRM provider Revinate to create an email-focused version of our core Content Marketing Framework.
Designed as part of Melt and Revinate’s Guide to Email Marketing ebook, the new framework acts as a roadmap for planning and executing data-led email marketing campaigns in the hospitality sector.
Like the CMF, it begins with Motivation – a combination of business and customer goals – then dives straight into available data segments to help you understand who you can target and how. From there, it highlights some key content strategies for hospitality email, including booking anniversary mailshots and lapsed booker campaigns.
Finally, it provides a checklist for the all-important email creation stage and takes you through some of the most important metrics for tracking email success and ROI.
Download the email marketing guide and EMF graphic below, and read ‘How to do email like a content marketer‘ for a closer look at some of the principles behind the framework.
Download the Email Marketing Guide
Guide to Email Marketing
Get practical tips and a planning framework in our latest ebook, created in association with hotel CRM specialist Revinate
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