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EventsIndustry

November 1, 2019

October round table: digital marketing for hotels in 2019 and beyond

Last month we hosted our first industry round table exclusively for hotel brands. The event gave senior marketers the opportunity to meet industry peers and discuss the challenges they face in today’s digital landscape. Hosted at Gordon Ramsay’s Heddon Street Kitchen we were joined by the likes of Hilton Hotels, Four Seasons and Langham Hotels, […]
Digital PREvents

July 24, 2019

Melt Mixer: Travel experts share their digital PR insights

Melt invited an expert panel to Brown’s Hotel in London on the 10 July to hear what they had to say about the state of digital PR. To kick it off, we asked: “How important is digital PR to your wider strategy?” The collective response was “vital”. In particular, the panel agreed that one of […]
Events

May 10, 2019

Melt Mixer: The insights top travel marketers shared at our latest event

If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]
Industry

March 8, 2019

International Women’s Day 2019: This year it’s all about #BalanceforBetter

The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Digital we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]

Bart
By: Bart Platts
September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

A walk-through of our Content Marketing Framework, originally presented by Melt Digital's chief commercial officer Helene Hall at BrightonSEO September 2016.

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.


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