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Recent
Events

May 10, 2019

Melt Mixer: The insights top travel marketers shared at our latest event

If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]
Industry

March 8, 2019

International Women’s Day 2019: This year it’s all about #BalanceforBetter

The theme this year is #BalanceforBetter – because balance is a wide-ranging issue. It affects business, media, sport, wealth, government – gender balance is still yet to be achieved in most areas of society. Here at Melt Digital we’re surrounded by amazing women. So, to mark International Women’s Day 2019 we got an insight from […]
OutreachInfluencer marketingSocial

January 31, 2019

2018: The year of ‘fake influencers’

Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]
Uncategorized

January 22, 2019

Melt digital breakfast: The digital marketing lessons we learnt last year

Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]

Bart
By: Bart Platts
September 1, 2016

Slide deck: Our Content Marketing Framework (BrightonSEO)

A walk-through of our Content Marketing Framework, originally presented by Melt Digital's chief commercial officer Helene Hall at BrightonSEO September 2016.

For more on the Content Marketing Framework, download the CMF wheel and check out our infographic, which provides a simplified step-by-step view of the process.


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