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Melt Digital
July 21, 2016

10 essential content creation tools for marketers

Looking for new ways to monitor, organise, edit and share content? Start here...

With content pouring out of media outlets, blogs and social networks, it’s increasingly difficult for marketers to keep up with all the news that’s relevant to their clients and industry. Knowing what interests your audience, what key influencers are publishing and what your competitors are saying is crucial for helping you to know where best to focus your time.

Thankfully, a wide range of content curation tools are available to help you monitor, organise, edit and share data from a wealth of different sources, all in one place. These content aggregators will save you time and money, helping you to better tailor your content and more effectively target it. Here are 10 essential content curation tools.

1. Scoop.It!

On, you create content boards on specific topics. This means that as well as creating your own board, you can find and follow others. So when you’re short of time, you can let other people do the content hunting for you!

2. Storify

Storify enables you to root through a range of content channels such as Facebook updates and tweets, and use them to create a summary story. You can generate your own stories and monitor other people’s. For example, if you miss an event, you can hunt for stories by people that attended.

3. Curata

Content creation tools such as Curata enable you to explore thousands of sources according to content preferences. On Curata, you can organise and edit the content and then publish and promote it across all your channels.

4. Feedly

On Feedly, you simply add sources you’re interested in following. These can be news outlets, blogs, video channels and keywords, such as your brand name. You can organise content into collections, save it for later and easily share it across your networks.

5. Trapit

Trapit’s artificial intelligence software learns what content is most relevant to your brand and customer. It filters the content for quality, keywords and location and automatically determines which content is the most relevant to you. It can then automatically deliver it across your channels.

6. Pocket

Pocket is the ideal tool for saving articles you want to view at a later date, ensuring you don’t miss or forget to read any relevant content. You can put articles, videos and most other web content in Pocket and save it directly from your browser and apps such as Twitter.

7. ContentGems

ContentGems monitors over 200,000 media outlets, including blogs and social networks. You can filter and customise searches using factors such as keywords and social signals. It’s then delivered to you as a dynamic stream of feeds.

8. Juxtapost

Juxtapost enables you to save and share your favourite content from around the web. The content curation platform allows you to browse other members’ streams and uncover popular content. It is particularly useful for marketers following members in their own industry.

9. Buzzsumo

Buzzsumo is a great research tool for content curators. It provides insights on the most popular content in your field, including where content is being shared and who is sharing it. You can also see the performance of entire websites, which enables effective analysis of your competitors. Buzzsumo also lets you find key influencers in your niche, so you can see what content they’re sharing.

10. Listly

People love lists – they’re easy to consume, useful and engaging and one of the most popular forms of online content. Brands can use Listly to create picture-perfect lists that other users can add to. Users can vote items up or down on a list and suggest new items. It’s a great way of gathering user-generated content and uncovering what your audience loves.

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