January 22, 2019
Melt digital breakfast: The digital marketing lessons we learnt last year
Informed by our own client work and the wider industry, we examined: The changing nature of SEO The evolution of content The state of influencer marketing and digital PR If you missed out, we thought we’d bring you the key takeaways – and if you made it, a recap can’t hurt, right? The changing nature […]
August 1, 2018
Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast
Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]
June 23, 2017
SEO Basics: What is SSL and how does it affect SEO?
SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?
May 11, 2017
How to build organic links through influencer campaigns
Don't let PR or social goals dominate the conversation - influencer projects are a great opportunity for SEO teams too
September 11, 2016
Penguin essentials: What you need to know about Google’s Penguin update
Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.