August 1, 2018
Utility beats design: 3 lessons on building a digital PR campaign from our latest Digital Breakfast
Development: Put the audience at the centre The event was titled Link-building? Authority-building? Just call it digital PR, and we focused on how PR is a key part of digital strategy, looking at the intersection of traditional PR and modern ROI-driven SEO techniques. Melt’s self-confessed nerd-in-chief Michael Curtis argued that many brands no longer consider […]
June 23, 2017
SEO Basics: What is SSL and how does it affect SEO?
SSL (HTTPS) is used by millions of websites across the world, from ecommerce sites to blogs. But what actually is it and how does it affect SEO?
May 11, 2017
How to build organic links through influencer campaigns
Don't let PR or social goals dominate the conversation - influencer projects are a great opportunity for SEO teams too
September 11, 2016
Penguin essentials: What you need to know about Google’s Penguin update
Launched in 2012, Penguin is Google’s all-out assault on spammy link-building. Learn the basics here.
September 6, 2016
Panda essentials: What you need to know about Google’s Panda update
Google Panda put content quality firmly on the agenda for SEOs. Get up to speed with our whistle-stop tour.