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March 16, 2021

Tutorial: Simple keyword categorisation script for the travel industry

Over the years, automating keyword categorisation has become increasingly easier to do with the likes of NLTK, and other language processing libraries, doing most of the heavy lifting. In this post, I’ll give you a brief demo of a free keyword categorisation script that I’ve built using Google Colabs. The categorisation within the script is […]

October 15, 2020

The future of PR is connected

Over time, both services have evolved. Digital PR has shifted from working with bloggers to obtain links, to working with journalists. Traditional PR, on the other hand, now focuses on online coverage alongside offline because of the turnaround time. Why? Online coverage has become the quickest and most successful way to earn coverage and consumers […]

August 7, 2020

In conversation: Mags Sikora and Helene Hall

Mags shares how dnata has overcome the challenges presented by Covid-19 and how they’ve adapted their digital marketing strategy during this time. As the UK continues to come out of lockdown, they also discuss how to: prepare for ‘the new normal’, take advantage of the increase in search volume and the easing of travel restrictions […]

July 30, 2020

Writing and structuring content for SEO: Tips and advice, pt 2

Titles and summaries (title tags and meta descriptions) Your title is like a classic newspaper headline: it’s got to grab your reader’s attention with very few words. For SEO, that means being punchy, descriptive and optimised – i.e. feature your keyword. Sometimes that’s all you need to get a click in SERPs. If, however, your reader […]

July 23, 2020

Writing and structuring content for SEO: Tips and advice, pt 1

Now, that doesn’t mean it’s easy, nor does it mean your content is going to be discoverable. You still need to put in the legwork before you’ve even typed your first sentence, from carrying out keyword research to working out what kind of content best serves a user’s particular need. When you’ve done all that […]


July 16, 2020

5 things we’ve learned about doing keyword research at scale

When we first talked about large-scale keyword research a few years ago, we were thinking about hundreds of thousands. As we’ve finally perfected our process, the largeness of that scale is getting, well, larger with each project. The Melt SEO team has just finished a project outputting over 2 million keywords, close to doubling the […]

July 10, 2020

Latest Google travel trends: June 2020 review

As we all know, the travel industry has been one of the hardest hit by the Covid-19 pandemic. And while it market remains challenging and consumer confidence unpredictable, there is growing optimism about traveling again as lockdown restrictions begin to ease in the UK, Europe and more globally. Melt has been closely monitoring Google Trends […]

July 2, 2020

Why you can’t afford to silo SEO, content and UX any longer

It revealed at the end of May that user page experience is going to be increasingly important to how it delivers on its mission of “organising the world’s information and making it accessible and useful”. Now, user experience (UX) as a ranking factor isn’t, of course, new. But, with the introduction of the Core Web […]


June 23, 2020

The 500,000-keyword approach pt 2: The benefits of keyword research at scale

Let’s get this clear: traditional keyword research is not a bad thing. But, as we discussed in part 1, it is limited. In some cases those limitations don’t matter. But in others – namely SEO for enterprise sites – they do. A lot. And it’s time for digital teams to stop accepting those limitations. It’s […]


June 18, 2020

The 500,000-keyword approach pt 1: The limitations of traditional keyword research

Now don’t get us wrong. Keyword research is the lifeblood of SEO and organic content strategy. Pretty much any which way of doing it for the past couple of decades will have got you somewhere. And recent years have seen SEOs come up with masses of inventive ways to process keyword sets, to get more […]