Customers are nervous about booking travel right now, and might be for some time – very understandably. And while the world undoubtedly has better things to worry about, that doesn’t mean this isn’t still a nerve-wracking time for those who sell travel. So what can you do as a digital marketer?
Last month we hosted our first industry round table exclusively for hotel brands. The event gave senior marketers the opportunity to meet industry peers and discuss the challenges they face in today’s digital landscape. Hosted at Gordon Ramsay’s Heddon Street Kitchen we were joined by the likes of Hilton Hotels, Four Seasons and Langham Hotels, […]
Melt invited an expert panel to Brown’s Hotel in London on the 10 July to hear what they had to say about the state of digital PR. To kick it off, we asked: “How important is digital PR to your wider strategy?” The collective response was “vital”. In particular, the panel agreed that one of […]
If you’re a CMO in the travel industry today, you’re earning your keep. That was the sentiment in the opening remarks of Ian Brooks, co-founder of Melt, at our latest event on 2 May, and the conversation reflected it. Marketers with P&L responsibility are under greater pressure than ever to account for every penny spent […]