January 31, 2019
2018: The year of ‘fake influencers’
Whether it was influencers faking brand collaborations, photoshopping themselves into overseas destinations or even ‘scamming’ fellow bloggers into purchasing falsely advertised training courses, it became clear that this was no passing fad. So, as we settle into 2019, we have to ask – where does this leave influencer marketing? The ‘logic’ behind faking posts For […]
June 6, 2017
How to snoop on your competitors’ influencer campaigns
No idea what your competitors are doing for their influencer marketing campaigns? Start here.
May 25, 2017
Key metrics for influencer marketing projects
What are the benefits of influencer marketing campaigns, and what metrics should you track to measure success?
May 17, 2017
5 takeaways from our ‘brands and influencers’ panel
Our wide-ranging session covered definitions, misconceptions, and the steady rise of standards and expectations on both sides